A data profile of the people who buy, follow and care about London in Norway — modelled from more than twelve digital signal sources. London has an estimated audience of 595,416 people in Norway.
London has an estimated audience of 595,416 people in Norway. 55.9% are female, 44.1% are male, average age 44.3. Top brand affinities: First-time home buyer grant, United Kingdom, Beauty, Oslo, Furniture.
Top brand affinities include First-time home buyer grant, United Kingdom, Beauty, with strongest over-indexing on First-time home buyer grant (8.75× the country average).
Demographically, the London audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical London fan in Norway is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for First-time home buyer grant.
The key figures that characterise the London profile in Norway.
55.9% are female, 44.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.3 |
| Estimated audience size | 595,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide London audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 17.7% |
| Italy | 3.9% |
The strongest cross-interests of the London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 8.75× | ||
| 02 | United Kingdom | Travel & Leisure | 4.81× | ||
| 03 | Hotels | Travel & Leisure | 1.60× | ||
| 04 | Cosmetics | Beauty & Wellness | 1.60× | ||
| 05 | FIFA World Cup | Sports | 1.60× | ||
| 06 | Furniture | Home & Garden | 1.59× | ||
| 07 | Europe | Travel & Leisure | 1.58× | ||
| 08 | Beauty | Beauty & Wellness | 1.57× | ||
| 09 | House | Home & Garden | 1.55× | ||
| 10 | Apartment | Business & Career | 1.55× | ||
| 11 | Education | Business & Career | 1.55× | ||
| 12 | Books | Literature | 1.54× | ||
| 13 | Current events | Arts & Culture | 1.54× | ||
| 14 | Crafts | Home & Garden | 1.53× | ||
| 15 | Internet & Social Media | 1.52× | |||
| 16 | Rock music | Music & Radio | 1.52× | ||
| 17 | Photography | Arts & Culture | 1.51× | ||
| 18 | Soccer | Sports | 1.51× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Oslo | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.25× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Patriotism | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Early Adopter Mentality | POWER | 1.15× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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