A data profile of the people who buy, follow and care about London in Sweden — modelled from more than twelve digital signal sources. London has an estimated audience of 1,090,738 people in Sweden.
London has an estimated audience of 1,090,738 people in Sweden. 56.3% are female, 43.7% are male, average age 44.6. Top brand affinities: Institute of Contemporary Arts, United Kingdom, Hotels, FIFA World Cup, Spas.
Top brand affinities include Institute of Contemporary Arts, United Kingdom, Hotels, with strongest over-indexing on Institute of Contemporary Arts (3.24× the country average).
Demographically, the London audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical London fan in Sweden is more female, around 44.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Institute of Contemporary Arts.
The key figures that characterise the London profile in Sweden.
56.3% are female, 43.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.6 |
| Estimated audience size | 1,090,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide London audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 17.7% |
| Italy | 3.9% |
The strongest cross-interests of the London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greater London | Travel & Leisure | 6.82× | ||
| 02 | England | Travel & Leisure | 4.66× | ||
| 03 | United Kingdom | Travel & Leisure | 4.58× | ||
| 04 | Institute of Contemporary Arts | Music & Radio | 3.24× | ||
| 05 | X | Internet & Social Media | 1.56× | ||
| 06 | Shopping malls | Shopping | 1.56× | ||
| 07 | Fashion design | Business & Career | 1.55× | ||
| 08 | Hair products | Beauty & Wellness | 1.53× | ||
| 09 | FIFA World Cup | Sports | 1.52× | ||
| 10 | Happiness | Health | 1.52× | ||
| 11 | Concerts | Music & Radio | 1.52× | ||
| 12 | Dresses | Fashion & Accessoires | 1.52× | ||
| 13 | Hotels | Travel & Leisure | 1.51× | ||
| 14 | Spas | Beauty & Wellness | 1.51× | ||
| 15 | Baltic Sea | Travel & Leisure | 1.51× | ||
| 16 | Psychology | Business & Career | 1.51× | ||
| 17 | Skansen | Music & Radio | 1.50× | ||
| 18 | Dance | Business & Career | 1.50× | ||
| 19 | Coffeehouses | Food & Beverages | 1.50× | ||
| 20 | Woman | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.38× | |
| Travelling | THRILL | 1.19× | |
| Social Media Usage | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.96× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Design Affinity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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