A data profile of the people who buy, follow and care about Institute of Contemporary Arts in Sweden — modelled from more than twelve digital signal sources. Institute of Contemporary Arts has an estimated audience of 7,204,119 people in Sweden.
Institute of Contemporary Arts has an estimated audience of 7,204,119 people in Sweden. 55.8% are female, 44.2% are male, average age 45.5. Top brand affinities: Systembolaget, London, Dinner, Hairstyle, Allsvenskan.
Top brand affinities include Systembolaget, London, Dinner, with strongest over-indexing on Systembolaget (1.51× the country average).
Demographically, the Institute of Contemporary Arts audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
The typical Institute of Contemporary Arts fan in Sweden is more female, around 45.5 years old, with strong Tradition tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Institute of Contemporary Arts profile in Sweden.
55.8% are female, 44.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 45.5 |
| Estimated audience size | 7,204,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Institute of Contemporary Arts audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 60.8% |
| United Kingdom | 10.3% |
| Colombia | 5.0% |
The strongest cross-interests of the Institute of Contemporary Arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | London | Travel & Leisure | 3.24× | ||
| 02 | Bill Skarsgård | Movies & TV | 2.38× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.73× | ||
| 04 | Allsvenskan | Sports | 1.71× | ||
| 05 | Ticketmaster | Travel & Leisure | 1.70× | ||
| 06 | Germany | Travel & Leisure | 1.67× | ||
| 07 | Library | Literature | 1.65× | ||
| 08 | Viral video | Internet & Social Media | 1.65× | ||
| 09 | Vattenfall | Home & Garden | 1.62× | ||
| 10 | Paris | Travel & Leisure | 1.60× | ||
| 11 | Drawing | Home & Garden | 1.59× | ||
| 12 | Accounting | Business & Career | 1.56× | ||
| 13 | Pizza | Food & Beverages | 1.55× | ||
| 14 | IFK Göteborg | Sports | 1.54× | ||
| 15 | Copenhagen | Travel & Leisure | 1.53× | ||
| 16 | Loudspeaker | Technology & Electronics | 1.52× | ||
| 17 | Systembolaget | Shopping | 1.51× | ||
| 18 | Dinner | Food & Beverages | 1.51× | ||
| 19 | News magazine | News | 1.51× | ||
| 20 | Science fiction movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| DIY Mentality | THRILL | 0.91× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Institute of Contemporary Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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