Rascasse Audience Intelligence

Institute of Contemporary Arts Audience in United States

A data profile of the people who buy, follow and care about Institute of Contemporary Arts in United States — modelled from more than twelve digital signal sources. Institute of Contemporary Arts has an estimated audience of 573,886 people in United States.

#823among Concert venue in United States#3428among POI in United States#4659in Music & Radio

The average Institute of Contemporary Arts fan in United States is 40.8 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Florida.

Top brand affinities include Concerts, London, FedEx, with strongest over-indexing on Concerts (2.1× the country average).

Demographically, the Institute of Contemporary Arts audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Institute of Contemporary Arts fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Institute of Contemporary Arts profile in United States.

Audience size
574K
in United States
Gender
55.7%♀
44.3% male
Age
40.8
average years
Country rank
#33728
POI in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Institute of Contemporary Arts fans

55.7% are female, 44.3% are male, average age 40.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Institute of Contemporary Arts audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.8
Estimated audience size573,886
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Institute of Contemporary Arts audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Institute of Contemporary Arts audience comes from United States.

Worldwide audience distribution share by country for Institute of Contemporary Arts
CountryShare
Sweden60.8%
United Kingdom10.3%
Colombia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Institute of Contemporary Arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Institute of Contemporary Arts fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K8.52×
02Washington, District of Columbia~2K1.90×
03Virginia~10K1.43×
04Illinois~10K1.36×
05Pennsylvania~10K1.29×
06Rhode Island~1K1.27×
07Minnesota~5K1.16×
08Arizona~8K1.15×
09Idaho~2K1.14×
10Florida~20K1.12×
11New York~20K1.10×
12New Hampshire~1K1.10×
13California~40K1.09×
14Vermont<1K1.00×
15Kentucky~4K0.98×
16Arkansas~3K0.98×
17Maine~1K0.97×
18Ohio~9K0.91×
19Michigan~7K0.88×
20New Jersey~7K0.88×
21Connecticut~3K0.88×
22Alaska<1K0.88×
23Maryland~5K0.86×
24Iowa~2K0.84×
25Washington~5K0.83×
26Oregon~3K0.82×
27North Dakota<1K0.82×
28Hawaii~1K0.81×
29Nevada~2K0.80×
30South Dakota<1K0.80×
31Montana<1K0.79×
32Georgia~8K0.78×
33Delaware<1K0.77×
34Indiana~4K0.76×
35Colorado~4K0.76×
36West Virginia~1K0.76×
37Wisconsin~4K0.75×
38Kansas~2K0.75×
39Oklahoma~3K0.74×
40Utah~2K0.74×
41New Mexico~1K0.73×
42North Carolina~7K0.71×
43Alabama~3K0.71×
44Texas~20K0.70×
45Louisiana~3K0.70×
46Nebraska~1K0.70×
47South Carolina~3K0.68×
48Missouri~4K0.67×
49Mississippi~2K0.67×
50Tennessee~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Institute of Contemporary Arts, United States
0.66×1.00×8.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Institute of Contemporary Arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Institute of Contemporary Arts audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.10×
02Sustainable energyHome & Garden1.94×
03LondonTravel & Leisure1.85×
04Tony AwardArts & Culture1.78×
05QVCMovies & TV1.76×
06Compact carCars & Mobility1.74×
07Us WeeklyInternet & Social Media1.72×
08Labor DayPolitics & Society1.67×
09Weather forecastingHome & Garden1.67×
10FedExBusiness & Career1.63×
11Tabloid (newspaper format)Literature1.63×
12Movie theaterMovies & TV1.62×
13Political scienceBusiness & Career1.62×
14First class travelTravel & Leisure1.61×
15Renewable energyBusiness & Career1.58×
16DemocracyPolitics & Society1.57×
17LivemusicMusic & Radio1.56×
18Talk radioMusic & Radio1.56×
19CrosswordGames1.54×
20MeteorologyHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Institute of Contemporary Arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Institute of Contemporary Arts audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
SustainabilityBALANCE1.23×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Institute of Contemporary Arts audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Pet OwnershipJOY0.91×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Institute of Contemporary Arts have in United States?

Institute of Contemporary Arts has an estimated audience of 573,886 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Institute of Contemporary Arts fans?

55.7% of Institute of Contemporary Arts fans are female, 44.3% are male, with an average age of 40.8 years.

03

Which brands do Institute of Contemporary Arts fans like most?

Institute of Contemporary Arts fans show strongest brand affinity for Concerts (2.1×), London (1.85×), and FedEx (1.63×) over the country average.

04

Where do Institute of Contemporary Arts fans live in United States?

Institute of Contemporary Arts fans in United States are most concentrated in Massachusetts (reach ~50K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Institute of Contemporary Arts fans also like?

Beyond Institute of Contemporary Arts itself, the audience over-indexes on London (1.85×), FedEx (1.63×), Livemusic (1.56×), and Sustainable energy (1.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Institute of Contemporary Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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