Rascasse Audience Intelligence

Cadillac Audience in United States

A data profile of the people who buy, follow and care about Cadillac in United States — modelled from more than twelve digital signal sources. Cadillac has an estimated audience of 15,828,922 people in United States.

#4among Concert venue in United States#118among POI in United States#141in Music & Radio

The average Cadillac fan in United States is 38.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cadillac, Used Cars, Hand tool, with strongest over-indexing on Cadillac (8.59× the country average).

Demographically, the Cadillac audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cadillac fan in United States is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Cadillac.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cadillac profile in United States.

Audience size
15.8M
in United States
Gender
66.1%♀
33.9% male
Age
38.1
average years
Country rank
#2196
POI in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cadillac fans

66.1% are female, 33.9% are male, average age 38.1.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Cadillac audience in United States
MetricValue
Female66.1%
Male33.9%
Average age38.1
Estimated audience size15,828,922
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Cadillac audience in United States
Age bracketShare%
16-1929%
20-2914%
30-3916%
40-4920%
50+21%
Fig. 04

Worldwide distribution

59.5%

of the worldwide Cadillac audience comes from United States.

Worldwide audience distribution share by country for Cadillac
CountryShare
United States59.5%
Canada5.1%
France4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cadillac audience in United States is strongest.

Fig. 05

Top regions by affinity

Cadillac fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~500K1.92×
02Texas~1.5M1.62×
03Florida~900K1.42×
04Louisiana~200K1.30×
05Georgia~300K1.19×
06California~1M1.18×
07Illinois~400K1.17×
08Nevada~100K1.17×
09New Jersey~300K1.15×
10Arizona~200K1.14×
11Indiana~200K1.13×
12Oklahoma~100K1.13×
13New Mexico~50K1.13×
14Ohio~300K1.09×
15Arkansas~80K1.09×
16Tennessee~200K1.08×
17Alabama~100K1.06×
18New York~500K1.05×
19Missouri~200K1.05×
20Mississippi~80K1.05×
21South Carolina~100K1.04×
22North Carolina~300K1.01×
23Nebraska~50K0.98×
24Delaware~20K0.98×
25Pennsylvania~300K0.97×
26Kentucky~100K0.97×
27Connecticut~90K0.97×
28Kansas~70K0.97×
29Maryland~200K0.96×
30Virginia~200K0.95×
31North Dakota~20K0.95×
32Washington~200K0.92×
33Colorado~100K0.92×
34Iowa~70K0.92×
35Massachusetts~200K0.91×
36Wisconsin~100K0.89×
37Minnesota~100K0.88×
38West Virginia~40K0.87×
39Utah~70K0.86×
40New Hampshire~30K0.86×
41Rhode Island~20K0.83×
42South Dakota~20K0.83×
43Washington, District of Columbia~20K0.80×
44Wyoming~10K0.80×
45Idaho~40K0.78×
46Oregon~80K0.76×
47Maine~20K0.76×
48Montana~20K0.70×
49Alaska~10K0.68×
50Hawaii~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Cadillac, United States
0.64×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cadillac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cadillac audience
#·InterestCategoryAffinity×
01CadillacCars & Mobility8.59×
02Used CarsCars & Mobility4.70×
03Hand toolHome & Garden3.84×
04Las VegasTravel & Leisure3.30×
05General MotorsCars & Mobility2.99×
06BusCars & Mobility2.83×
07DetroitTravel & Leisure2.83×
08O'Reilly Auto PartsCars & Mobility2.80×
09Freight transportCars & Mobility2.76×
10Used carCars & Mobility2.58×
11AutoZoneCars & Mobility2.57×
12MenardsHome & Garden2.54×
13TexasTravel & Leisure1.91×
14U.S. stateTravel & Leisure1.78×
15Online shoppingShopping1.69×
16Video gamesGames1.62×
17TransportCars & Mobility1.62×
18BusinessBusiness & Career1.61×
19TelevisionsTechnology & Electronics1.59×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cadillac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cadillac audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cadillac audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cadillac have in United States?

Cadillac has an estimated audience of 15,828,922 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cadillac fans?

66.1% of Cadillac fans are female, 33.9% are male, with an average age of 38.1 years.

03

Which brands do Cadillac fans like most?

Cadillac fans show strongest brand affinity for Cadillac (8.59×), Used Cars (4.7×), and Hand tool (3.84×) over the country average.

04

Where do Cadillac fans live in United States?

Cadillac fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cadillac fans also like?

Beyond Cadillac itself, the audience over-indexes on Used Cars (4.7×), Hand tool (3.84×), Las Vegas (3.3×), and Online shopping (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See Cadillac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cadillac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →