Rascasse Audience Intelligence

Cadillac Target Market in United States

A data profile of the people who buy, follow and care about Cadillac in United States — modelled from more than twelve digital signal sources. Cadillac has an estimated audience of 10,890,847 people in United States.

#19among Car manufacturer in United States#333among Brand in United States#128in Cars & Mobility

The average Cadillac fan in United States is 43.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Used Cars, Hand tool, Las Vegas, with strongest over-indexing on Used Cars (4.7× the country average).

Demographically, the Cadillac audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cadillac fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cadillac profile in United States.

Audience size
10.9M
in United States
Gender
31.1%♀
68.9% male
Age
43.5
average years
Country rank
#3293
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cadillac

31.1% are female, 68.9% are male, average age 43.5.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Cadillac audience in United States
MetricValue
Female31.1%
Male68.9%
Average age43.5
Estimated audience size10,890,847
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Cadillac audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Cadillac audience comes from United States.

Worldwide audience distribution share by country for Cadillac
CountryShare
United States39.4%
Canada7.6%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cadillac audience in United States is strongest.

Fig. 05

Top regions by affinity

Cadillac customers by region in United States
#RegionReachAffinity×
01Michigan~500K1.92×
02Texas~1.5M1.62×
03Florida~1M1.42×
04Louisiana~200K1.30×
05Georgia~400K1.19×
06California~1.5M1.18×
07Illinois~400K1.17×
08Nevada~100K1.17×
09New Jersey~300K1.15×
10Arizona~300K1.14×
11Indiana~200K1.13×
12Oklahoma~100K1.13×
13New Mexico~60K1.13×
14Ohio~400K1.09×
15Arkansas~100K1.09×
16Tennessee~200K1.08×
17Alabama~200K1.06×
18New York~600K1.05×
19Missouri~200K1.05×
20Mississippi~90K1.05×
21South Carolina~200K1.04×
22North Carolina~300K1.01×
23Nebraska~50K0.98×
24Delaware~30K0.98×
25Pennsylvania~400K0.97×
26Kentucky~100K0.97×
27Connecticut~100K0.97×
28Kansas~80K0.97×
29Maryland~200K0.96×
30Virginia~300K0.95×
31North Dakota~20K0.95×
32Washington~200K0.92×
33Colorado~200K0.92×
34Iowa~80K0.92×
35Massachusetts~200K0.91×
36Wisconsin~100K0.89×
37Minnesota~100K0.88×
38West Virginia~40K0.87×
39Utah~80K0.86×
40New Hampshire~40K0.86×
41Rhode Island~30K0.83×
42South Dakota~20K0.83×
43Washington, District of Columbia~30K0.80×
44Wyoming~10K0.80×
45Idaho~40K0.78×
46Oregon~90K0.76×
47Maine~30K0.76×
48Montana~20K0.70×
49Alaska~20K0.68×
50Hawaii~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Cadillac, United States
0.64×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cadillac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cadillac audience
#·InterestCategoryAffinity×
01Used CarsCars & Mobility4.70×
02Hand toolHome & Garden3.84×
03Las VegasTravel & Leisure3.30×
04General MotorsCars & Mobility2.99×
05BusCars & Mobility2.83×
06DetroitTravel & Leisure2.83×
07O'Reilly Auto PartsCars & Mobility2.80×
08Freight transportCars & Mobility2.76×
09Used carCars & Mobility2.58×
10AutoZoneCars & Mobility2.57×
11MenardsHome & Garden2.54×
12RoadTravel & Leisure2.19×
13TexasTravel & Leisure1.91×
14U.S. stateTravel & Leisure1.78×
15Online shoppingShopping1.69×
16Video gamesGames1.62×
17TransportCars & Mobility1.62×
18BusinessBusiness & Career1.61×
19TelevisionsTechnology & Electronics1.59×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cadillac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cadillac audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.57×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cadillac audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
CreativityOPEN0.77×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cadillac's target market in United States?

Cadillac's target market in United States covers an estimated 10,890,847 people, concentrated in Texas and California.

02

What is the gender split and age of Cadillac customers?

31.1% of the Cadillac audience are female, 68.9% are male, with an average age of 43.5 years.

03

Which brands do Cadillac fans like most?

Cadillac fans show strongest brand affinity for Used Cars (4.7×), Hand tool (3.84×), and Las Vegas (3.3×) over the country average.

04

Where do Cadillac fans live in United States?

Cadillac fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cadillac fans also like?

Beyond Cadillac itself, the audience over-indexes on Hand tool (3.84×), Las Vegas (3.3×), Online shopping (1.69×), and AutoZone (2.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

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See Cadillac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cadillac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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