Cadillac Audience in United States

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Cadillac has an estimated audience of 10,938,749 people in United States. 31.1% are female, 68.9% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: Used Cars, Hand tool, Las Vegas, Online shopping, AutoZone.

The average Cadillac fan in United States is 43.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Used Cars, Hand tool, Las Vegas, with strongest over-indexing on Used Cars (4.7× the country average). Demographically, the Cadillac audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Cadillac fans

Demographic split for Cadillac audience in United States
MetricValue
Female31.1%
Male68.9%
Average age43.5
Estimated audience size10,938,749

Audience persona

The typical Cadillac fan in United States is more male, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Cadillac in United States
RegionReachAffinity
Texas1,560,6061.66×
California1,468,0761.22×
Florida1,069,4301.44×
New York693,0891.13×
Michigan543,3911.9×
Illinois455,6591.25×
Georgia417,2311.24×
Pennsylvania372,7171.01×
Ohio371,3411.1×
North Carolina349,6351.06×
New Jersey341,9831.23×
Virginia263,1560.99×
Arizona253,0781.13×
Tennessee242,2261.1×
Indiana226,4791.13×
Washington204,7840.93×
Massachusetts203,4260.94×
Missouri188,6871.07×
Maryland183,6620.98×
Louisiana179,7291.27×
South Carolina178,8051.09×
Colorado164,4480.95×
Alabama150,7590.99×
Wisconsin149,1030.91×
Minnesota139,6400.89×
Oklahoma138,4131.14×
Kentucky131,8260.96×
Nevada124,4561.18×
Connecticut105,9560.97×
Arkansas96,0461.07×
Oregon95,6870.76×
Mississippi86,7950.96×
Iowa81,2950.9×
Kansas80,9880.94×
Utah80,1880.82×
New Mexico59,5291.09×
Nebraska54,0090.98×
West Virginia41,3270.81×
Idaho40,3400.74×
New Hampshire36,6410.85×
Hawaii29,8020.63×
Rhode Island28,7550.83×
Delaware27,7660.92×
Maine27,7380.71×
Washington, District of Columbia27,3240.83×
North Dakota20,1000.89×
Montana20,0940.66×
South Dakota19,8340.78×
Alaska14,3010.61×
Wyoming12,2030.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cadillac audience
BrandAffinityCategory
Used Cars4.7×Cars & Mobility
Hand tool3.84×Home & Garden
Las Vegas3.3×Travel & Leisure
Online shopping1.69×Shopping
AutoZone2.57×Cars & Mobility
Business1.61×Business & Career
Freight transport2.76×Cars & Mobility
U.S. state1.78×Travel & Leisure
Televisions1.59×Technology & Electronics
Video games1.62×Games
Used car2.58×Cars & Mobility
Automobiles1.58×Cars & Mobility
Texas1.91×Travel & Leisure
Menards2.54×Home & Garden
General Motors2.99×Cars & Mobility
Bus2.83×Cars & Mobility
Detroit2.83×Travel & Leisure
Transport1.62×Cars & Mobility
Road2.19×Travel & Leisure
O'Reilly Auto Parts2.8×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cadillac audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Luxury OrientationPREMIUM1.9
Quality AwarenessPREMIUM1.32
Family OrientationCONSERVATISM1.28
Need for SecurityCONSERVATISM1.28
Early Adopter MentalityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Cadillac
CountryShare
United States42.6%
Canada5.9%
Italy5.4%

See Cadillac audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Cadillac have in United States?

Cadillac has an estimated audience of 10,938,749 people in United States, concentrated in Texas and California.

What is the gender split and age of Cadillac fans?

31.1% of Cadillac fans are female, 68.9% are male, with an average age of 43.5 years.

Which brands do Cadillac fans like most?

Cadillac fans show strongest brand affinity for Used Cars (4.7×), Hand tool (3.84×), and Las Vegas (3.3×) over the country average.

Where do Cadillac fans live in United States?

Cadillac fans in United States are most concentrated in Texas (reach 1,560,606), California (reach 1,468,076), and Florida (reach 1,069,430). These three regions account for the largest share of the active audience.

What other brands do Cadillac fans also like?

Beyond Cadillac itself, the audience over-indexes on Hand tool (3.84×), Las Vegas (3.3×), Online shopping (1.69×), and AutoZone (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cadillac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.