A data profile of the people who buy, follow and care about Pizza in Sweden — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 1,523,346 people in Sweden.
Pizza has an estimated audience of 1,523,346 people in Sweden. 58.3% are female, 41.7% are male, average age 43.7. Top brand affinities: Central Europe, Dough, Flatbread, Systembolaget, Fast food.
Top brand affinities include Central Europe, Dough, Flatbread, with strongest over-indexing on Central Europe (10.01× the country average).
Demographically, the Pizza audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Pizza fan in Sweden is more female, around 43.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Central Europe.
The key figures that characterise the Pizza profile in Sweden.
58.3% are female, 41.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.7 |
| Estimated audience size | 1,523,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Pizza audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flatbread | Food & Beverages | 14.59× | ||
| 02 | Dough | Food & Beverages | 12.86× | ||
| 03 | Central Europe | Travel & Leisure | 10.01× | ||
| 04 | Fireplace | Home & Garden | 5.77× | ||
| 05 | Oven | Home & Garden | 5.57× | ||
| 06 | New Year's Day | Home & Garden | 4.77× | ||
| 07 | Fast casual restaurants | Food & Beverages | 4.49× | ||
| 08 | Fast food | Food & Beverages | 4.45× | ||
| 09 | Chocolate | Food & Beverages | 3.19× | ||
| 10 | Desserts | Food & Beverages | 3.08× | ||
| 11 | Barbecue | Food & Beverages | 3.02× | ||
| 12 | Coffeehouses | Food & Beverages | 2.87× | ||
| 13 | Willys | Shopping | 2.13× | ||
| 14 | Systembolaget | Shopping | 2.02× | ||
| 15 | Clas Ohlson | Shopping | 1.80× | ||
| 16 | Elgiganten | Shopping | 1.78× | ||
| 17 | Google Maps | Internet & Social Media | 1.66× | ||
| 18 | Nordea | Business & Career | 1.64× | ||
| 19 | Swedbank | Business & Career | 1.60× | ||
| 20 | Institute of Contemporary Arts | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.08× | |
| Social Media Usage | JOY | 1.48× | |
| Travelling | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.88× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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