A data profile of the people who buy, follow and care about Chocolate in Sweden — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 1,821,137 people in Sweden.
Chocolate has an estimated audience of 1,821,137 people in Sweden. 66.1% are female, 33.9% are male, average age 45.9. Top brand affinities: Systembolaget, Desserts, Elgiganten, Pizza, Dogs.
Top brand affinities include Systembolaget, Desserts, Elgiganten, with strongest over-indexing on Systembolaget (1.92× the country average).
Demographically, the Chocolate audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Chocolate fan in Sweden is more female, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Chocolate profile in Sweden.
66.1% are female, 33.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 45.9 |
| Estimated audience size | 1,821,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Chocolate audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish cuisine | Food & Beverages | 3.89× | ||
| 02 | Desserts | Food & Beverages | 3.55× | ||
| 03 | Fast food restaurants | Food & Beverages | 3.41× | ||
| 04 | Pizza | Food & Beverages | 3.19× | ||
| 05 | Candy | Food & Beverages | 2.99× | ||
| 06 | French cuisine | Food & Beverages | 2.97× | ||
| 07 | Tattoos | Fashion & Accessoires | 2.10× | ||
| 08 | Fiction books | Literature | 2.08× | ||
| 09 | Bars | Travel & Leisure | 1.99× | ||
| 10 | Italian cuisine | Food & Beverages | 1.98× | ||
| 11 | Systembolaget | Shopping | 1.92× | ||
| 12 | Dinner | Food & Beverages | 1.91× | ||
| 13 | Hair products | Beauty & Wellness | 1.88× | ||
| 14 | Meat | Food & Beverages | 1.81× | ||
| 15 | Dogs | Pets & Animals | 1.78× | ||
| 16 | Happiness | Health | 1.69× | ||
| 17 | Elgiganten | Shopping | 1.64× | ||
| 18 | Organic food | Food & Beverages | 1.61× | ||
| 19 | Spas | Beauty & Wellness | 1.60× | ||
| 20 | Vacations | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Extroversion | THRILL | 1.53× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.99× | |
| Individualism | JOY | 1.01× | |
| Sustainability | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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