A data profile of the people who buy, follow and care about Organic food in Sweden — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 2,459,835 people in Sweden.
Organic food has an estimated audience of 2,459,835 people in Sweden. 67.7% are female, 32.3% are male, average age 46.6. Top brand affinities: Systembolaget, IKEA, Recipes, Lindex, KappAhl.
Top brand affinities include Systembolaget, IKEA, Recipes, with strongest over-indexing on Systembolaget (1.54× the country average).
Demographically, the Organic food audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Organic food fan in Sweden is more female, around 46.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Organic food profile in Sweden.
67.7% are female, 32.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 46.6 |
| Estimated audience size | 2,459,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Organic food audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cellbes | Fashion & Accessoires | 2.55× | ||
| 02 | Greenhouse | Home & Garden | 2.13× | ||
| 03 | Recipes | Food & Beverages | 2.07× | ||
| 04 | Ellos | Shopping | 2.05× | ||
| 05 | KappAhl | Fashion & Accessoires | 2.04× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.96× | ||
| 07 | Lindex | Fashion & Accessoires | 1.94× | ||
| 08 | Holiday cottage | Travel & Leisure | 1.93× | ||
| 09 | Hemtex | Home & Garden | 1.89× | ||
| 10 | Summer house | Travel & Leisure | 1.88× | ||
| 11 | Cottage | Travel & Leisure | 1.87× | ||
| 12 | Sparkling wine | Food & Beverages | 1.81× | ||
| 13 | Knitting | Home & Garden | 1.79× | ||
| 14 | Dinner | Food & Beverages | 1.77× | ||
| 15 | Health & wellness | Health | 1.71× | ||
| 16 | Living room | Home & Garden | 1.67× | ||
| 17 | JYSK | Home & Garden | 1.59× | ||
| 18 | Systembolaget | Shopping | 1.54× | ||
| 19 | Veganism | Food & Beverages | 1.54× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.04× | |
| Urban Lifestyle | OPEN | 1.03× | |
| Early Adopter Mentality | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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