A data profile of the people who buy, follow and care about Health & wellness in Sweden — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 2,231,377 people in Sweden.
Health & wellness has an estimated audience of 2,231,377 people in Sweden. 65.9% are female, 34.1% are male, average age 47.1. Top brand affinities: Swedbank, Systembolaget, Elgiganten, Organic food, Apartment.
Top brand affinities include Swedbank, Systembolaget, Elgiganten, with strongest over-indexing on Swedbank (1.66× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Health & wellness fan in Sweden is more female, around 47.1 years old, with strong Mindfulness tendencies and a notable affinity for Swedbank.
The key figures that characterise the Health & wellness profile in Sweden.
65.9% are female, 34.1% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 47.1 |
| Estimated audience size | 2,231,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Health & wellness audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal trainer | Sports | 2.50× | ||
| 02 | Fast casual restaurants | Food & Beverages | 2.14× | ||
| 03 | Local food | Food & Beverages | 1.81× | ||
| 04 | Meditation | Health | 1.76× | ||
| 05 | Organic food | Food & Beverages | 1.71× | ||
| 06 | Dinner | Food & Beverages | 1.69× | ||
| 07 | Weaving | Fashion & Accessoires | 1.69× | ||
| 08 | Desserts | Food & Beverages | 1.67× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.67× | ||
| 10 | Swedbank | Business & Career | 1.66× | ||
| 11 | Elgiganten | Shopping | 1.57× | ||
| 12 | Drop shipping | Shopping | 1.57× | ||
| 13 | Systembolaget | Shopping | 1.56× | ||
| 14 | Pizza | Food & Beverages | 1.55× | ||
| 15 | Toys | Games | 1.54× | ||
| 16 | Vacations | Travel & Leisure | 1.52× | ||
| 17 | Fragrances | Beauty & Wellness | 1.52× | ||
| 18 | Personal care | Health | 1.52× | ||
| 19 | Winery | Food & Beverages | 1.52× | ||
| 20 | Apartment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Sports Activity | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.87× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Tradition | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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