A data profile of the people who buy, follow and care about Health & wellness in Portugal — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 2,516,027 people in Portugal.
The average Health & wellness fan in Portugal is 45.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bodybuilding, Personal trainer, Boxing, with strongest over-indexing on Bodybuilding (1.99× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Health & wellness fan in Portugal is more female, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Bodybuilding.
The key figures that characterise the Health & wellness profile in Portugal.
62.2% are female, 37.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 45.3 |
| Estimated audience size | 2,516,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Health & wellness audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
Where the Health & wellness audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | ~300K | 1.05× | |
| 02 | Faro District | ~200K | 1.05× | |
| 03 | Setúbal District | ~300K | 1.02× | |
| 04 | Porto District | ~500K | 0.95× | |
| 05 | Santarém District | ~100K | 0.95× | |
| 06 | Lisbon District | ~700K | 0.92× |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gymshark | Sports | 2.47× | ||
| 02 | Energy bar | Food & Beverages | 2.22× | ||
| 03 | Boxing | Sports | 2.17× | ||
| 04 | Bodybuilding | Sports | 1.99× | ||
| 05 | Diet food | Food & Beverages | 1.82× | ||
| 06 | Personal trainer | Sports | 1.75× | ||
| 07 | Triathlons | Sports | 1.70× | ||
| 08 | Pilates | Sports | 1.69× | ||
| 09 | Facial hair | Beauty & Wellness | 1.65× | ||
| 10 | MyFitnessPal | Sports | 1.63× | ||
| 11 | Aerobics | Sports | 1.62× | ||
| 12 | Marathons | Sports | 1.60× | ||
| 13 | Gluten-free diet | Food & Beverages | 1.59× | ||
| 14 | Alpine skiing | Sports | 1.57× | ||
| 15 | Rosalia | Music & Radio | 1.57× | ||
| 16 | Mindfulness | Health | 1.56× | ||
| 17 | Mobile payment | Business & Career | 1.55× | ||
| 18 | Backpacking (travel) | Travel & Leisure | 1.53× | ||
| 19 | Outfit of the day | Fashion & Accessoires | 1.52× | ||
| 20 | Tooth brushing | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Sports Activity | POWER | 1.38× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.85× |
Health & wellness has an estimated audience of 2,516,027 people in Portugal, concentrated in Lisbon District and Porto District.
62.2% of Health & wellness fans are female, 37.8% are male, with an average age of 45.3 years.
Health & wellness fans show strongest brand affinity for Bodybuilding (1.99×), Personal trainer (1.75×), and Boxing (2.17×) over the country average.
Health & wellness fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Health & wellness itself, the audience over-indexes on Personal trainer (1.75×), Boxing (2.17×), Tooth brushing (1.51×), and Facial hair (1.65×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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