A data profile of the people who buy, follow and care about Health & wellness in Finland — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 1,107,339 people in Finland.
Health & wellness has an estimated audience of 1,107,339 people in Finland. 70.9% are female, 29.1% are male, average age 46.5. Top brand affinities: Helsinki, Nature, Stockmann, Danske Bank, Intersport.
Top brand affinities include Helsinki, Nature, Stockmann, with strongest over-indexing on Helsinki (1.52× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Mindfulness.
The typical Health & wellness fan in Finland is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Helsinki.
The key figures that characterise the Health & wellness profile in Finland.
70.9% are female, 29.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 46.5 |
| Estimated audience size | 1,107,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Health & wellness audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 1.99× | ||
| 02 | Intersport | Shopping | 1.89× | ||
| 03 | Physical therapy | Business & Career | 1.85× | ||
| 04 | Organic food | Food & Beverages | 1.79× | ||
| 05 | Stockmann | Shopping | 1.78× | ||
| 06 | Desserts | Food & Beverages | 1.76× | ||
| 07 | Danske Bank | Business & Career | 1.67× | ||
| 08 | Dinner | Food & Beverages | 1.67× | ||
| 09 | Lindex | Fashion & Accessoires | 1.65× | ||
| 10 | Scandinavia | Travel & Leisure | 1.64× | ||
| 11 | Apartment | Business & Career | 1.63× | ||
| 12 | Massage | Health | 1.63× | ||
| 13 | Nature | Home & Garden | 1.62× | ||
| 14 | Trivago | Travel & Leisure | 1.62× | ||
| 15 | Personal trainer | Sports | 1.59× | ||
| 16 | Flower | Home & Garden | 1.58× | ||
| 17 | Local food | Food & Beverages | 1.56× | ||
| 18 | Helsinki | Travel & Leisure | 1.52× | ||
| 19 | Lunch | Food & Beverages | 1.52× | ||
| 20 | Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.48× | |
| Mindfulness | BALANCE | 1.44× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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