A data profile of the people who buy, follow and care about Health & wellness in Norway — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 1,093,562 people in Norway.
Health & wellness has an estimated audience of 1,093,562 people in Norway. 67.3% are female, 32.7% are male, average age 47.3. Top brand affinities: Apartment, Psychology, Organic food, Natural skin care, Fast casual restaurants.
Top brand affinities include Apartment, Psychology, Organic food, with strongest over-indexing on Apartment (1.56× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Health & wellness fan in Norway is more female, around 47.3 years old, with strong Mindfulness tendencies and a notable affinity for Apartment.
The key figures that characterise the Health & wellness profile in Norway.
67.3% are female, 32.7% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 47.3 |
| Estimated audience size | 1,093,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Health & wellness audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 3.48× | ||
| 02 | Aerobics | Sports | 3.36× | ||
| 03 | Fast casual restaurants | Food & Beverages | 3.02× | ||
| 04 | Facebook Messenger | Internet & Social Media | 2.13× | ||
| 05 | Organic food | Food & Beverages | 2.03× | ||
| 06 | Hairstyle | Beauty & Wellness | 1.98× | ||
| 07 | Local food | Food & Beverages | 1.97× | ||
| 08 | Meditation | Health | 1.92× | ||
| 09 | Psychology | Business & Career | 1.86× | ||
| 10 | Dinner | Food & Beverages | 1.83× | ||
| 11 | Drop shipping | Shopping | 1.73× | ||
| 12 | Pizza | Food & Beverages | 1.71× | ||
| 13 | Desserts | Food & Beverages | 1.69× | ||
| 14 | Ticketmaster | Travel & Leisure | 1.66× | ||
| 15 | Apartment | Business & Career | 1.56× | ||
| 16 | Vacations | Travel & Leisure | 1.56× | ||
| 17 | Crochet | Home & Garden | 1.56× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.54× | ||
| 19 | Lindex | Fashion & Accessoires | 1.54× | ||
| 20 | Flower | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.66× | |
| Sustainability | BALANCE | 1.37× | |
| Sports Activity | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Tradition | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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