A data profile of the people who buy, follow and care about Dinner in Norway — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 1,082,721 people in Norway.
Dinner has an estimated audience of 1,082,721 people in Norway. 69.9% are female, 30.1% are male, average age 48.4. Top brand affinities: Eating, Local food, Norsk Tipping, Nordea, NRK.
Top brand affinities include Eating, Local food, Norsk Tipping, with strongest over-indexing on Eating (4.1× the country average).
Demographically, the Dinner audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Dinner fan in Norway is more female, around 48.4 years old, with strong Travelling tendencies and a notable affinity for Eating.
The key figures that characterise the Dinner profile in Norway.
69.9% are female, 30.1% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 48.4 |
| Estimated audience size | 1,082,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 47% |
of the worldwide Dinner audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 4.19× | ||
| 02 | Eating | Food & Beverages | 4.10× | ||
| 03 | Lunch | Food & Beverages | 3.26× | ||
| 04 | Nordea | Business & Career | 2.98× | ||
| 05 | Desserts | Food & Beverages | 2.83× | ||
| 06 | Chocolate | Food & Beverages | 2.57× | ||
| 07 | Organic food | Food & Beverages | 2.45× | ||
| 08 | Holiday | Travel & Leisure | 2.40× | ||
| 09 | Telenor | Technology & Electronics | 2.17× | ||
| 10 | Kitchen | Home & Garden | 1.98× | ||
| 11 | Vacations | Travel & Leisure | 1.96× | ||
| 12 | Hotels | Travel & Leisure | 1.76× | ||
| 13 | NRK | Movies & TV | 1.73× | ||
| 14 | Cooking | Food & Beverages | 1.68× | ||
| 15 | House | Home & Garden | 1.67× | ||
| 16 | Restaurants | Food & Beverages | 1.65× | ||
| 17 | Norsk Tipping | Games | 1.64× | ||
| 18 | Family | Kids & Family | 1.64× | ||
| 19 | Oslo | Travel & Leisure | 1.55× | ||
| 20 | Clas Ohlson | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.34× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Social Media Usage | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Social Media Usage | JOY | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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