A data profile of the people who buy, follow and care about Clas Ohlson in Norway — modelled from more than twelve digital signal sources. Clas Ohlson has an estimated audience of 4,125,000 people in Norway.
Clas Ohlson has an estimated audience of 4,125,000 people in Norway. 55.6% are female, 44.4% are male, average age 44.2. Top brand affinities: Elgiganten, Biltema, Hardware store, Metabo, Air purifier.
Top brand affinities include Elgiganten, Biltema, Hardware store, with strongest over-indexing on Elgiganten (22.61× the country average).
Demographically, the Clas Ohlson audience skews more female with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Clas Ohlson fan in Norway is more female, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Clas Ohlson profile in Norway.
55.6% are female, 44.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.2 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 30% |
The strongest cross-interests of the Clas Ohlson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elgiganten | Shopping | 22.61× | ||
| 02 | Metabo | Home & Garden | 15.89× | ||
| 03 | Air purifier | Home & Garden | 5.79× | ||
| 04 | Tradera | Shopping | 4.95× | ||
| 05 | Hardware store | Home & Garden | 4.16× | ||
| 06 | Heat pump | Home & Garden | 3.58× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.81× | ||
| 08 | Intersport | Shopping | 2.67× | ||
| 09 | Biltema | Business & Career | 2.11× | ||
| 10 | Scooters | Cars & Mobility | 1.86× | ||
| 11 | Spar (retailer) | Shopping | 1.84× | ||
| 12 | Pizza | Food & Beverages | 1.81× | ||
| 13 | Lindex | Fashion & Accessoires | 1.80× | ||
| 14 | JYSK | Home & Garden | 1.70× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.67× | ||
| 16 | Toys | Games | 1.67× | ||
| 17 | Apartment | Business & Career | 1.55× | ||
| 18 | Desserts | Food & Beverages | 1.54× | ||
| 19 | Modern architecture | Arts & Culture | 1.52× | ||
| 20 | Dinner | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.06× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Clas Ohlson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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