A data profile of the people who buy, follow and care about Family in Norway — modelled from more than twelve digital signal sources. Family has an estimated audience of 2,616,738 people in Norway.
Family has an estimated audience of 2,616,738 people in Norway. 59.4% are female, 40.6% are male, average age 46.0. Top brand affinities: House, Furniture, Home improvement, Camping, Child.
Top brand affinities include House, Furniture, Home improvement, with strongest over-indexing on House (1.55× the country average).
Demographically, the Family audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Family fan in Norway is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for House.
The key figures that characterise the Family profile in Norway.
59.4% are female, 40.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.0 |
| Estimated audience size | 2,616,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Family audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parenting | Kids & Family | 1.70× | ||
| 02 | Friendship | Kids & Family | 1.62× | ||
| 03 | Nordea | Business & Career | 1.62× | ||
| 04 | Shopping malls | Shopping | 1.60× | ||
| 05 | Motherhood | Kids & Family | 1.56× | ||
| 06 | House | Home & Garden | 1.55× | ||
| 07 | Child | Kids & Family | 1.55× | ||
| 08 | Vacations | Travel & Leisure | 1.55× | ||
| 09 | SUVs | Cars & Mobility | 1.53× | ||
| 10 | Spas | Beauty & Wellness | 1.53× | ||
| 11 | Outdoor enthusiast | Sports | 1.53× | ||
| 12 | Furniture | Home & Garden | 1.52× | ||
| 13 | Home improvement | Home & Garden | 1.52× | ||
| 14 | Apartment | Business & Career | 1.52× | ||
| 15 | Holiday | Travel & Leisure | 1.52× | ||
| 16 | Beaches | Travel & Leisure | 1.52× | ||
| 17 | Telenor | Technology & Electronics | 1.51× | ||
| 18 | Dresses | Fashion & Accessoires | 1.51× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.51× | ||
| 20 | Camping | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.07× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Social Media Usage | JOY | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Social Media Usage | JOY | 0.69× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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