Family Audience in United Kingdom
Family has an estimated audience of 30,241,641 people in United Kingdom. 61.5% are female, 38.5% are male, average age 43.9. Top regions: England, Scotland, Wales.
The average Family fan in United Kingdom is 43.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Demographically, the Family audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.9 |
| Estimated audience size | 30,241,641 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 22,681,231 | 2.06× |
| Scotland | 2,792,485 | 1.03× |
| Wales | 2,790,083 | 1.62× |
| South East | 1,874,585 | 0.46× |
| Yorkshire and the Humber | 1,560,374 | 0.64× |
| Northern Ireland | 1,271,947 | 1.37× |
| East of England | 1,012,430 | 0.37× |
| South West | 956,642 | 0.38× |
| West Midlands | 915,580 | 0.71× |
| East Midlands | 845,150 | 0.4× |
| North West | 708,952 | 0.22× |
| North East | 575,575 | 0.49× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Community Orientation | OPEN | 1.54 |
| Luxury Orientation | PREMIUM | 1.54 |
| Price Sensitivity | PREMIUM | 1.48 |
| DIY Mentality | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
See Family audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.