A data profile of the people who buy, follow and care about SUVs in Norway — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 1,285,743 people in Norway.
SUVs has an estimated audience of 1,285,743 people in Norway. 27.3% are female, 72.7% are male, average age 48.7. Top brand affinities: Finn, Hybrids, Plug-in hybrid, Automobiles, Tesla Supercharger.
Top brand affinities include Finn, Hybrids, Plug-in hybrid, with strongest over-indexing on Finn (1.98× the country average).
Demographically, the SUVs audience skews more male with an average age of 48.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical SUVs fan in Norway is more male, around 48.7 years old, with strong Social Media Usage tendencies and a notable affinity for Finn.
The key figures that characterise the SUVs profile in Norway.
27.3% are female, 72.7% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 48.7 |
| Estimated audience size | 1,285,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 47% |
of the worldwide SUVs audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 3.12× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 2.49× | ||
| 03 | Hybrids | Cars & Mobility | 2.46× | ||
| 04 | Peugeot | Cars & Mobility | 2.32× | ||
| 05 | Used car | Cars & Mobility | 2.18× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.13× | ||
| 07 | Tesla Model Y | Cars & Mobility | 2.10× | ||
| 08 | Electric motor | Cars & Mobility | 2.08× | ||
| 09 | Finn | Cars & Mobility | 1.98× | ||
| 10 | Tesla Motors | Cars & Mobility | 1.94× | ||
| 11 | Volkswagen | Cars & Mobility | 1.94× | ||
| 12 | Electric vehicle | Cars & Mobility | 1.92× | ||
| 13 | Interest rate | Business & Career | 1.89× | ||
| 14 | Toyota | Cars & Mobility | 1.82× | ||
| 15 | Tesla Supercharger | Cars & Mobility | 1.75× | ||
| 16 | Electric car | Cars & Mobility | 1.59× | ||
| 17 | RVs | Cars & Mobility | 1.58× | ||
| 18 | Freight transport | Cars & Mobility | 1.57× | ||
| 19 | Automobiles | Cars & Mobility | 1.56× | ||
| 20 | Boats | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.06× | |
| Travelling | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.24× | |
| Travelling | THRILL | 0.60× | |
| Social Media Usage | JOY | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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