A data profile of the people who buy, follow and care about Electric vehicle in Norway — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 644,391 people in Norway.
Electric vehicle has an estimated audience of 644,391 people in Norway. 33.3% are female, 66.7% are male, average age 46.2. Top brand affinities: Automobiles, Finn, Tesla Motors, Plug-in hybrid, Hybrids.
Top brand affinities include Automobiles, Finn, Tesla Motors, with strongest over-indexing on Automobiles (1.52× the country average).
Demographically, the Electric vehicle audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Electric vehicle fan in Norway is more male, around 46.2 years old, with strong Social Media Usage tendencies and a notable affinity for Automobiles.
The key figures that characterise the Electric vehicle profile in Norway.
33.3% are female, 66.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 46.2 |
| Estimated audience size | 644,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Electric vehicle audience comes from Norway.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 6.7% |
| Italy | 5.4% |
The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi e-tron | Cars & Mobility | 2.06× | ||
| 02 | Family car | Cars & Mobility | 2.03× | ||
| 03 | Nissan Leaf | Cars & Mobility | 1.95× | ||
| 04 | Battery electric vehicle | Cars & Mobility | 1.90× | ||
| 05 | Hybrid electric vehicle | Cars & Mobility | 1.87× | ||
| 06 | Tesla Model Y | Cars & Mobility | 1.85× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 1.82× | ||
| 08 | Peugeot | Cars & Mobility | 1.65× | ||
| 09 | Hybrids | Cars & Mobility | 1.63× | ||
| 10 | Sustainable energy | Home & Garden | 1.62× | ||
| 11 | Škoda Auto | Cars & Mobility | 1.60× | ||
| 12 | Electric motor | Cars & Mobility | 1.59× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.58× | ||
| 14 | City car | Cars & Mobility | 1.56× | ||
| 15 | Finn | Cars & Mobility | 1.55× | ||
| 16 | Interest rate | Business & Career | 1.55× | ||
| 17 | Motorhome | Cars & Mobility | 1.54× | ||
| 18 | Used car | Cars & Mobility | 1.53× | ||
| 19 | Bodø | Travel & Leisure | 1.53× | ||
| 20 | Automobiles | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Travelling | THRILL | 0.63× | |
| Patriotism | CONSERVATISM | 0.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.63× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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