A data profile of the people who buy, follow and care about RVs in Norway — modelled from more than twelve digital signal sources. RVs has an estimated audience of 888,114 people in Norway.
RVs has an estimated audience of 888,114 people in Norway. 43.5% are female, 56.5% are male, average age 46.2. Top brand affinities: Biltema, Minivans, Scooters, KappAhl, Plug-in hybrid.
Top brand affinities include Biltema, Minivans, Scooters, with strongest over-indexing on Biltema (2.54× the country average).
Demographically, the RVs audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical RVs fan in Norway is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Biltema.
The key figures that characterise the RVs profile in Norway.
43.5% are female, 56.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 46.2 |
| Estimated audience size | 888,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide RVs audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 4.56× | ||
| 02 | Jotex | Shopping | 3.67× | ||
| 03 | Lewis Hamilton | Sports | 3.59× | ||
| 04 | Scooters | Cars & Mobility | 3.20× | ||
| 05 | Motorhome | Cars & Mobility | 3.06× | ||
| 06 | Motorboat | Cars & Mobility | 3.02× | ||
| 07 | Family car | Cars & Mobility | 2.55× | ||
| 08 | Biltema | Business & Career | 2.54× | ||
| 09 | HVAC | Home & Garden | 2.35× | ||
| 10 | Used car | Cars & Mobility | 2.25× | ||
| 11 | KappAhl | Fashion & Accessoires | 2.24× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 2.23× | ||
| 13 | Vacuum cleaner | Home & Garden | 2.13× | ||
| 14 | Carpentry | Home & Garden | 2.05× | ||
| 15 | Cruises | Travel & Leisure | 1.87× | ||
| 16 | Tesla Motors | Cars & Mobility | 1.76× | ||
| 17 | Electronics | Technology & Electronics | 1.66× | ||
| 18 | Online games | Games | 1.64× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.62× | ||
| 20 | SUVs | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.77× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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