A data profile of the people who buy, follow and care about RVs in Denmark — modelled from more than twelve digital signal sources. RVs has an estimated audience of 731,845 people in Denmark.
RVs has an estimated audience of 731,845 people in Denmark. 50.9% are female, 49.1% are male, average age 45.7. Top brand affinities: Off-road vehicle, Hatchback, Family car, Minivans, Motorboat.
Top brand affinities include Off-road vehicle, Hatchback, Family car, with strongest over-indexing on Off-road vehicle (6.67× the country average).
Demographically, the RVs audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical RVs fan in Denmark is balanced, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for Off-road vehicle.
The key figures that characterise the RVs profile in Denmark.
50.9% are female, 49.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 45.7 |
| Estimated audience size | 731,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide RVs audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Off-road vehicle | Cars & Mobility | 6.67× | ||
| 02 | Alfa Romeo | Cars & Mobility | 4.55× | ||
| 03 | Max Verstappen | Sports | 4.42× | ||
| 04 | Antique car | Cars & Mobility | 4.12× | ||
| 05 | Minivans | Cars & Mobility | 3.99× | ||
| 06 | Lewis Hamilton | Sports | 3.98× | ||
| 07 | Carcare | Cars & Mobility | 3.67× | ||
| 08 | Family car | Cars & Mobility | 3.64× | ||
| 09 | Hatchback | Cars & Mobility | 3.00× | ||
| 10 | Car dealership | Cars & Mobility | 2.75× | ||
| 11 | Luxury real estate | Business & Career | 2.40× | ||
| 12 | Motorboat | Cars & Mobility | 2.39× | ||
| 13 | Scooters | Cars & Mobility | 2.36× | ||
| 14 | Hardware store | Home & Garden | 2.15× | ||
| 15 | Cruises | Travel & Leisure | 1.91× | ||
| 16 | Used car | Cars & Mobility | 1.89× | ||
| 17 | HVAC | Home & Garden | 1.76× | ||
| 18 | SUVs | Cars & Mobility | 1.74× | ||
| 19 | Novo Nordisk | Health | 1.61× | ||
| 20 | IHF World Men's Handball Championship | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.72× | |
| Need for Security | CONSERVATISM | 1.45× | |
| DIY Mentality | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Mindfulness | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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