Rascasse Audience Intelligence

Alfa Romeo Target Market in United States

Alfa Romeo has an estimated audience of 9.6M people in United States.

#23among Car manufacturer in United States#399among brands in United States#155in Cars & Mobility

The average Alfa Romeo fan in United States is 43.7 years old, more male, and lives primarily in California.

By number of fans, Alfa Romeo ranks #23 among the 120 objects in Car manufacturer in United States — 24.4× the group median.

Its fans are 4.0 years older than the group average of 39.7.

Women make up 28.1% of the fan base, 2.8 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Alfa Romeo fans stand out for their interest in Alfa Romeo Giulia, Haul truck and Dodge Charger (B-body).

Most fans live in California, Florida, Texas.

Top affinities include Alfa Romeo Giulia, Haul truck, Dodge Charger (B-body), with strongest over-indexing on Alfa Romeo Giulia (26.8× the country average).

Demographically, the Alfa Romeo audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

The typical Alfa Romeo fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Alfa Romeo Giulia.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.6M
in United States
Gender
28.1%♀
71.9% male
Age
43.7
average years
Country rank
#3678
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Alfa Romeo

28.1% are female, 71.9% are male, average age 43.7.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Alfa Romeo audience in United States
MetricValue
Female28.1%
Male71.9%
Average age43.7
Estimated audience size9.6M
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Alfa Romeo audience in United States
Age bracketShare%
16-2413%
25-3416%
35-4419%
45-5423%
55+29%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Alfa Romeo audience comes from United States.

Worldwide audience distribution share by country for Alfa Romeo
CountryShare
United States24.6%
Italy18.1%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Alfa Romeo customers by region in United States
#RegionReachAffinity×
01Florida~1M1.67×
02Connecticut~200K1.47×
03New Jersey~400K1.46×
04Michigan~400K1.36×
05Illinois~500K1.28×
06Texas~800K1.27×
07Arizona~300K1.27×
08Alabama~200K1.26×
09Georgia~400K1.24×
10Rhode Island~40K1.24×
11California~1.5M1.21×
12New York~700K1.21×
13Missouri~200K1.19×
14Nevada~100K1.18×
15Massachusetts~200K1.16×
16Ohio~400K1.14×
17Pennsylvania~400K1.13×
18North Carolina~300K1.11×
19South Carolina~200K1.08×
20New Mexico~60K1.05×
21Tennessee~200K1.03×
22Washington, District of Columbia~20K1.03×
23Maryland~200K1.02×
24Colorado~200K1.02×
25Indiana~200K1.01×
26Delaware~30K1.00×
27Washington~200K0.98×
28Virginia~200K0.96×
29Louisiana~100K0.94×
30Nebraska~50K0.93×
31Kentucky~100K0.92×
32New Hampshire~30K0.92×
33Wisconsin~200K0.90×
34Minnesota~100K0.89×
35Oklahoma~100K0.88×
36Arkansas~70K0.87×
37Kansas~70K0.85×
38Iowa~80K0.83×
39Utah~80K0.82×
40Mississippi~70K0.82×
41West Virginia~40K0.80×
42Maine~30K0.80×
43Oregon~90K0.78×
44Vermont~10K0.78×
45Idaho~40K0.70×
46South Dakota~20K0.69×
47Alaska~10K0.66×
48North Dakota~10K0.64×
49Hawaii~30K0.61×
50Montana~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Alfa Romeo, United States
0.58×1.00×1.67×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Alfa Romeo audience vs. the country average
#·InterestCategoryAffinity×
01Alfa Romeo GiuliaCars & Mobility26.80×
02Haul truckCars & Mobility15.68×
03Dodge Charger (B-body)Cars & Mobility12.46×
04Railroad carCars & Mobility9.38×
05PrimeBrand7.97×
06Dump truckCars & Mobility6.69×
07Used CarsCars & Mobility5.49×
08BusCars & Mobility5.03×
09Commercial vehicleCars & Mobility4.77×
10O'Reilly Auto PartsCars & Mobility4.65×
11Hand toolHome & Garden3.89×
12Advance Auto PartsCars & Mobility3.77×
13RoadTravel & Leisure3.68×
14Fishing reelSports3.56×
15Freight transportCars & Mobility3.48×
16AutoZoneCars & Mobility3.41×
17EngineCars & Mobility3.37×
18Online shoppingShopping1.75×
19BusinessBusiness & Career1.66×
20Fitness and wellnessSports1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Alfa Romeo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Alfa Romeo audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Quality AwarenessPREMIUM1.73×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Alfa Romeo audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Community OrientationOPEN0.81×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Alfa Romeo over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/alfa-romeo-17441” · Methodology