A data profile of the people who buy, follow and care about Used car in Denmark — modelled from more than twelve digital signal sources. Used car has an estimated audience of 795,682 people in Denmark.
Used car has an estimated audience of 795,682 people in Denmark. 27.4% are female, 72.6% are male, average age 43.5. Top brand affinities: Biltema, Bauhaus, Škoda Auto, Car dealership, Personal finance.
Top brand affinities include Biltema, Bauhaus, Škoda Auto, with strongest over-indexing on Biltema (1.91× the country average).
Demographically, the Used car audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Used car fan in Denmark is more male, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Used car profile in Denmark.
27.4% are female, 72.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 43.5 |
| Estimated audience size | 795,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Used car audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car dealership | Cars & Mobility | 4.44× | ||
| 02 | Citroën | Cars & Mobility | 3.82× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 3.33× | ||
| 04 | Peugeot | Cars & Mobility | 3.32× | ||
| 05 | Hatchback | Cars & Mobility | 3.29× | ||
| 06 | Škoda Auto | Cars & Mobility | 3.09× | ||
| 07 | Hyundai | Cars & Mobility | 3.08× | ||
| 08 | Toyota | Cars & Mobility | 2.81× | ||
| 09 | Volkswagen | Cars & Mobility | 2.72× | ||
| 10 | Tesla Supercharger | Cars & Mobility | 2.72× | ||
| 11 | SUVs | Cars & Mobility | 2.71× | ||
| 12 | Hybrids | Cars & Mobility | 2.68× | ||
| 13 | Electric car | Cars & Mobility | 2.62× | ||
| 14 | Wheel | Cars & Mobility | 2.50× | ||
| 15 | Motor vehicle | Cars & Mobility | 2.15× | ||
| 16 | Price | Shopping | 2.01× | ||
| 17 | Biltema | Business & Career | 1.91× | ||
| 18 | Bauhaus | Shopping | 1.71× | ||
| 19 | Personal finance | Business & Career | 1.71× | ||
| 20 | Circle K | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.99× | |
| Social Media Usage | JOY | 1.28× | |
| Patriotism | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.40× | |
| Travelling | THRILL | 0.59× | |
| Convenience Orientation | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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