A data profile of the people who buy, follow and care about Wheel in Denmark — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 774,781 people in Denmark.
Wheel has an estimated audience of 774,781 people in Denmark. 25.3% are female, 74.7% are male, average age 46.3. Top brand affinities: Elgiganten, Biltema, Germany, Used car, Škoda Auto.
Top brand affinities include Elgiganten, Biltema, Germany, with strongest over-indexing on Elgiganten (2.32× the country average).
Demographically, the Wheel audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Wheel fan in Denmark is more male, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Wheel profile in Denmark.
25.3% are female, 74.7% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 46.3 |
| Estimated audience size | 774,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Wheel audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle leasing | Cars & Mobility | 3.37× | ||
| 02 | Air pollution | Health | 3.18× | ||
| 03 | Solar energy | Home & Garden | 2.60× | ||
| 04 | Hatchback | Cars & Mobility | 2.52× | ||
| 05 | Used car | Cars & Mobility | 2.50× | ||
| 06 | Motorboat | Cars & Mobility | 2.49× | ||
| 07 | Heat pump | Home & Garden | 2.38× | ||
| 08 | Volvo | Cars & Mobility | 2.38× | ||
| 09 | Tesla Motors | Cars & Mobility | 2.33× | ||
| 10 | Elgiganten | Shopping | 2.32× | ||
| 11 | Hardware store | Home & Garden | 2.07× | ||
| 12 | SUVs | Cars & Mobility | 2.02× | ||
| 13 | Biltema | Business & Career | 1.94× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.94× | ||
| 15 | Germany | Travel & Leisure | 1.89× | ||
| 16 | Toyota | Cars & Mobility | 1.88× | ||
| 17 | Formula One | Sports | 1.75× | ||
| 18 | Volkswagen | Cars & Mobility | 1.74× | ||
| 19 | Breaking news | Movies & TV | 1.60× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.49× | |
| Family Orientation | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Creativity | OPEN | 0.65× | |
| Design Affinity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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