A data profile of the people who buy, follow and care about Wheel in Portugal — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 1,544,571 people in Portugal.
The average Wheel fan in Portugal is 44.4 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include SUVs, Used car, Carcare, with strongest over-indexing on SUVs (1.53× the country average).
Demographically, the Wheel audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wheel fan in Portugal is more male, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for SUVs.
The key figures that characterise the Wheel profile in Portugal.
23.8% are female, 76.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 44.4 |
| Estimated audience size | 1,544,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Wheel audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
Where the Wheel audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~800K | 1.64× | |
| 02 | Setúbal District | ~300K | 1.58× | |
| 03 | Leiria District | ~100K | 1.38× | |
| 04 | Faro District | ~100K | 1.30× | |
| 05 | Porto District | ~400K | 1.29× | |
| 06 | Santarém District | ~90K | 1.29× | |
| 07 | Vila Real District | ~30K | 1.19× | |
| 08 | Aveiro District | ~100K | 1.07× | |
| 09 | Braga District | ~100K | 1.01× | |
| 10 | Azores | ~40K | 1.01× | |
| 11 | Coimbra District | ~70K | 0.97× | |
| 12 | Madeira | ~40K | 0.97× | |
| 13 | Bragança District | ~20K | 0.93× | |
| 14 | Portalegre District | ~20K | 0.93× | |
| 15 | Viseu District | ~50K | 0.92× | |
| 16 | Castelo Branco District | ~30K | 0.92× | |
| 17 | Beja District | ~20K | 0.92× | |
| 18 | Guarda District | ~20K | 0.92× | |
| 19 | Évora District | ~20K | 0.90× | |
| 20 | Viana do Castelo District | ~30K | 0.89× |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcare | Cars & Mobility | 2.64× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.64× | ||
| 03 | Sport Club Corinthians Paulista | Sports | 2.49× | ||
| 04 | Compact car | Cars & Mobility | 2.27× | ||
| 05 | Norauto | Cars & Mobility | 2.00× | ||
| 06 | Volvo | Cars & Mobility | 1.85× | ||
| 07 | Electric vehicle | Cars & Mobility | 1.80× | ||
| 08 | Used car | Cars & Mobility | 1.79× | ||
| 09 | SEAT | Cars & Mobility | 1.74× | ||
| 10 | MotoGP | Sports | 1.71× | ||
| 11 | Honda | Cars & Mobility | 1.67× | ||
| 12 | Formula One | Sports | 1.60× | ||
| 13 | Toyota | Cars & Mobility | 1.60× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.60× | ||
| 15 | Peugeot | Cars & Mobility | 1.59× | ||
| 16 | Motorcycle helmet | Cars & Mobility | 1.58× | ||
| 17 | Citroën | Cars & Mobility | 1.57× | ||
| 18 | SUVs | Cars & Mobility | 1.53× | ||
| 19 | Renault | Cars & Mobility | 1.53× | ||
| 20 | Audi | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Family Orientation | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.76× |
Wheel has an estimated audience of 1,544,571 people in Portugal, concentrated in Lisbon District and Porto District.
23.8% of Wheel fans are female, 76.2% are male, with an average age of 44.4 years.
Wheel fans show strongest brand affinity for SUVs (1.53×), Used car (1.79×), and Carcare (2.64×) over the country average.
Wheel fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wheel itself, the audience over-indexes on Used car (1.79×), Carcare (2.64×), MotoGP (1.71×), and Automobile repair shop (2.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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