A data profile of the people who buy, follow and care about Wheel in Netherlands — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 1,608,806 people in Netherlands.
Wheel has an estimated audience of 1,608,806 people in Netherlands. 28.5% are female, 71.5% are male, average age 44.9. Top brand affinities: Max Verstappen, Solar energy, AutoScout24, Jumbo (supermarket), Toto (band).
Top brand affinities include Max Verstappen, Solar energy, AutoScout24, with strongest over-indexing on Max Verstappen (1.78× the country average).
Demographically, the Wheel audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Wheel fan in Netherlands is more male, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Wheel profile in Netherlands.
28.5% are female, 71.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 44.9 |
| Estimated audience size | 1,608,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Wheel audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gasoline | Cars & Mobility | 4.39× | ||
| 02 | Solar energy | Home & Garden | 3.41× | ||
| 03 | Real property | Home & Garden | 3.19× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 2.90× | ||
| 05 | AutoScout24 | Cars & Mobility | 2.66× | ||
| 06 | Used car | Cars & Mobility | 2.59× | ||
| 07 | Electric vehicle | Cars & Mobility | 2.40× | ||
| 08 | Eurojackpot | Games | 2.30× | ||
| 09 | SUVs | Cars & Mobility | 2.18× | ||
| 10 | Rabobank | Business & Career | 1.89× | ||
| 11 | Solar panel | Home & Garden | 1.89× | ||
| 12 | Internet & Social Media | 1.80× | |||
| 13 | Max Verstappen | Sports | 1.78× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.77× | ||
| 15 | Hornbach | Shopping | 1.75× | ||
| 16 | Toto (band) | Music & Radio | 1.71× | ||
| 17 | Voetbal International | Sports | 1.68× | ||
| 18 | Voetbalprimeur | Sports | 1.66× | ||
| 19 | TUI | Travel & Leisure | 1.62× | ||
| 20 | voetbalzone | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.87× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Design Affinity | PREMIUM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.