Rascasse Audience Intelligence

Wheel Audience in Germany

A data profile of the people who buy, follow and care about Wheel in Germany — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 5,899,215 people in Germany.

#507among Topic in Germany#42in Cars & Mobility

The average Wheel fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar energy, Bicycle wheel, Used car, with strongest over-indexing on Solar energy (3.41× the country average).

Demographically, the Wheel audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wheel fan in Germany is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wheel profile in Germany.

Audience size
5.9M
in Germany
Gender
23.1%♀
76.9% male
Age
39.0
average years
Country rank
#816
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wheel fans

23.1% are female, 76.9% are male, average age 39.0.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Wheel audience in Germany
MetricValue
Female23.1%
Male76.9%
Average age39.0
Estimated audience size5,899,215
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Wheel audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Wheel audience comes from Germany.

Worldwide audience distribution share by country for Wheel
CountryShare
United States27.1%
Italy5.0%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wheel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wheel fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K1.44×
02Rheinland-Pfalz~400K1.35×
03Hessen~500K1.16×
04Nordrhein-Westfalen~1.5M1.03×
05Bayern~1M1.03×
06Bremen~50K1.03×
07Berlin~300K1.01×
08Saarland~70K1.01×
09Brandenburg~200K0.95×
10Baden-Württemberg~800K0.93×
11Niedersachsen~500K0.90×
12Schleswig-Holstein~200K0.89×
13Sachsen-Anhalt~100K0.88×
14Thüringen~100K0.84×
15Sachsen~200K0.83×
16Mecklenburg-Vorpommern~90K0.82×
Fig. 06

Affinity by region

Affinity by region — Wheel, Germany
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wheel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wheel audience
#·InterestCategoryAffinity×
01Bicycle wheelCars & Mobility7.53×
02Dump truckCars & Mobility7.14×
03Škoda KodiaqCars & Mobility6.41×
04DeWaltHome & Garden5.32×
05SixtCars & Mobility4.69×
06Automobile repair shopCars & Mobility3.69×
07WürthHome & Garden3.65×
08Solar energyHome & Garden3.41×
09Western UnionBusiness & Career3.38×
10Real propertyHome & Garden3.00×
11Used carCars & Mobility2.91×
12EssoCars & Mobility2.87×
13HyundaiCars & Mobility2.73×
14MSNNews2.70×
15Electric vehicleCars & Mobility2.57×
16AutoScout24Cars & Mobility2.24×
17TransfermarktSports1.83×
18Müller (company)Food & Beverages1.73×
19TagesschauMovies & TV1.64×
20KauflandShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wheel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wheel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.57×
Risk AppetiteTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wheel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
SustainabilityBALANCE0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wheel have in Germany?

Wheel has an estimated audience of 5,899,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wheel fans?

23.1% of Wheel fans are female, 76.9% are male, with an average age of 39.0 years.

03

Which brands do Wheel fans like most?

Wheel fans show strongest brand affinity for Solar energy (3.41×), Bicycle wheel (7.53×), and Used car (2.91×) over the country average.

04

Where do Wheel fans live in Germany?

Wheel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Wheel fans also like?

Beyond Wheel itself, the audience over-indexes on Bicycle wheel (7.53×), Used car (2.91×), Škoda Kodiaq (6.41×), and AutoScout24 (2.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Wheel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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