Wheel Audience in Germany
Wheel has an estimated audience of 5,899,215 people in Germany. 23.1% are female, 76.9% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Škoda Kodiaq, Hygiene, German television comedy, Tagesschau.
The average Wheel fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Škoda Kodiaq, Hygiene, with strongest over-indexing on Satire (5.8× the country average). Demographically, the Wheel audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Wheel fans
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 39.0 |
| Estimated audience size | 5,899,215 |
Audience persona
The typical Wheel fan in Germany is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,483,546 | 1.15× |
| Bayern | 984,915 | 1.04× |
| Baden-Württemberg | 809,314 | 1.01× |
| Hessen | 592,897 | 1.32× |
| Niedersachsen | 533,403 | 0.93× |
| Rheinland-Pfalz | 338,703 | 1.15× |
| Berlin | 309,119 | 1.17× |
| Sachsen | 240,650 | 0.83× |
| Schleswig-Holstein | 190,410 | 0.9× |
| Hamburg | 167,350 | 1.26× |
| Brandenburg | 162,583 | 0.89× |
| Sachsen-Anhalt | 115,790 | 0.76× |
| Thüringen | 113,743 | 0.76× |
| Mecklenburg-Vorpommern | 82,641 | 0.73× |
| Bremen | 63,491 | 1.26× |
| Saarland | 62,138 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 5.8× | Literature |
| Škoda Kodiaq | 7.7× | Cars & Mobility |
| Hygiene | 3.25× | Beauty & Wellness |
| German television comedy | 5.53× | Movies & TV |
| Tagesschau | 1.89× | Movies & TV |
| Bicycle wheel | 7× | Cars & Mobility |
| Used car | 2.76× | Cars & Mobility |
| Allgäu | 5.38× | Travel & Leisure |
| Country rap | 5.29× | Music & Radio |
| Dump truck | 7.3× | Cars & Mobility |
| Western Union | 3.59× | Business & Career |
| Transfermarkt | 2.4× | Sports |
| Headphones | 4.55× | Technology & Electronics |
| AutoScout24 | 2.04× | Cars & Mobility |
| Automobiles | 1.67× | Cars & Mobility |
| Aluminium | 3.95× | Home & Garden |
| Stuttgart | 2.51× | Travel & Leisure |
| Hyundai | 2.93× | Cars & Mobility |
| Škoda Auto | 2.24× | Cars & Mobility |
| Hundeurlaub | 5.98× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Need for Security | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.18 |
| Luxury Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.13 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
See Wheel audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wheel have in Germany?
Wheel has an estimated audience of 5,899,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wheel fans?
23.1% of Wheel fans are female, 76.9% are male, with an average age of 39.0 years.
Which brands do Wheel fans like most?
Wheel fans show strongest brand affinity for Satire (5.8×), Škoda Kodiaq (7.7×), and Hygiene (3.25×) over the country average.
Where do Wheel fans live in Germany?
Wheel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,483,546), Bayern (reach 984,915), and Baden-Württemberg (reach 809,314). These three regions account for the largest share of the active audience.
What other brands do Wheel fans also like?
Beyond Wheel itself, the audience over-indexes on Škoda Kodiaq (7.7×), Hygiene (3.25×), German television comedy (5.53×), and Tagesschau (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.