A data profile of the people who buy, follow and care about Wheel in Spain — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 4,020,234 people in Spain.
Wheel has an estimated audience of 4,020,234 people in Spain. 22.8% are female, 77.2% are male, average age 44.4. Top brand affinities: Iberia (airline), Betfair, WhatsApp, Solar energy, Distilled beverage.
Top brand affinities include Iberia (airline), Betfair, WhatsApp, with strongest over-indexing on Iberia (airline) (2.79× the country average).
Demographically, the Wheel audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Wheel fan in Spain is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Wheel profile in Spain.
22.8% are female, 77.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 44.4 |
| Estimated audience size | 4,020,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 28% |
of the worldwide Wheel audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 6.23× | ||
| 02 | Car wash | Cars & Mobility | 4.79× | ||
| 03 | Satire | Literature | 4.52× | ||
| 04 | AutoScout24 | Cars & Mobility | 3.76× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 3.70× | ||
| 06 | Solar energy | Home & Garden | 3.46× | ||
| 07 | Bild | News | 3.28× | ||
| 08 | Refrigerator | Home & Garden | 3.05× | ||
| 09 | Used car | Cars & Mobility | 2.99× | ||
| 10 | Iberia (airline) | Travel & Leisure | 2.79× | ||
| 11 | Internet & Social Media | 2.72× | |||
| 12 | Plug-in hybrid | Cars & Mobility | 2.71× | ||
| 13 | Distilled beverage | Food & Beverages | 2.65× | ||
| 14 | Custom motorcycle | Cars & Mobility | 2.56× | ||
| 15 | BP | Cars & Mobility | 2.43× | ||
| 16 | Motorcycle accessories | Cars & Mobility | 2.41× | ||
| 17 | Real property | Home & Garden | 2.39× | ||
| 18 | Škoda Auto | Cars & Mobility | 2.15× | ||
| 19 | Badoo | Internet & Social Media | 2.10× | ||
| 20 | Energy | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.23× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Risk Appetite | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.65× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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