A data profile of the people who buy, follow and care about Wheel in India — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 5,108,058 people in India.
Wheel has an estimated audience of 5,108,058 people in India. 10.0% are female, 90.0% are male, average age 31.0. Top brand affinities: Automobiles, Videography, Real property, Bicycle, Wikipedia.
Top brand affinities include Automobiles, Videography, Real property, with strongest over-indexing on Automobiles (1.51× the country average).
Demographically, the Wheel audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Need for Security, Indulgence.
The typical Wheel fan in India is more male, around 31.0 years old, with strong Need for Security tendencies and a notable affinity for Automobiles.
The key figures that characterise the Wheel profile in India.
10.0% are female, 90.0% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 10.0% |
| Male | 90.0% |
| Average age | 31.0 |
| Estimated audience size | 5,108,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Wheel audience comes from India.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeep Wrangler | Cars & Mobility | 4.57× | ||
| 02 | Nikkei 225 | Business & Career | 3.17× | ||
| 03 | Electric car | Cars & Mobility | 2.57× | ||
| 04 | Real property | Home & Garden | 2.42× | ||
| 05 | Videography | Internet & Social Media | 2.30× | ||
| 06 | Carpentry | Home & Garden | 2.28× | ||
| 07 | Cycling | Sports | 2.22× | ||
| 08 | Satire | Literature | 2.16× | ||
| 09 | Electric vehicle | Cars & Mobility | 2.14× | ||
| 10 | Bicycle | Cars & Mobility | 2.08× | ||
| 11 | Used car | Cars & Mobility | 2.05× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.95× | ||
| 13 | OnePlus | Technology & Electronics | 1.77× | ||
| 14 | Risk management | Business & Career | 1.76× | ||
| 15 | Formula One | Sports | 1.70× | ||
| 16 | Wikipedia | Internet & Social Media | 1.66× | ||
| 17 | Motorcycles | Cars & Mobility | 1.60× | ||
| 18 | Volkswagen | Cars & Mobility | 1.59× | ||
| 19 | Lodging | Travel & Leisure | 1.57× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Indulgence | JOY | 1.26× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.50× | |
| Tradition | CONSERVATISM | 0.68× | |
| Social Media Usage | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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