A data profile of the people who buy, follow and care about Cycling in India — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 4,204,357 people in India.
The average Cycling fan in India is 31.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Outdoor recreation, Cars (film), Bicycle, with strongest over-indexing on Outdoor recreation (1.74× the country average).
Demographically, the Cycling audience skews more male with an average age of 31.1, and over-indexes on personality traits such as DIY Mentality, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cycling fan in India is more male, around 31.1 years old, with strong DIY Mentality tendencies and a notable affinity for Outdoor recreation.
The key figures that characterise the Cycling profile in India.
14.8% are female, 85.2% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 14.8% |
| Male | 85.2% |
| Average age | 31.1 |
| Estimated audience size | 4,204,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Cycling audience comes from India.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
Where the Cycling audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~80K | 1.34× | |
| 02 | Goa | ~6K | 1.33× | |
| 03 | Maharashtra | ~300K | 1.28× | |
| 04 | Karnataka | ~100K | 1.18× | |
| 05 | Manipur | ~6K | 1.13× | |
| 06 | Andhra Pradesh | ~60K | 1.11× | |
| 07 | Tamil Nadu | ~100K | 1.10× | |
| 08 | Uttarakhand | ~20K | 1.07× | |
| 09 | Chhattisgarh | ~30K | 1.04× | |
| 10 | Assam | ~40K | 1.03× | |
| 11 | Punjab (region) | ~60K | 1.01× | |
| 12 | Mizoram | ~3K | 1.00× | |
| 13 | Arunachal Pradesh | ~3K | 1.00× | |
| 14 | Nagaland | ~3K | 0.99× | |
| 15 | Sikkim | ~2K | 0.99× | |
| 16 | Kerala | ~60K | 0.97× | |
| 17 | Meghalaya | ~4K | 0.97× | |
| 18 | Jharkhand | ~30K | 0.96× | |
| 19 | Tripura | ~5K | 0.96× | |
| 20 | Odisha | ~40K | 0.92× | |
| 21 | Himachal Pradesh | ~20K | 0.90× | |
| 22 | West Bengal | ~100K | 0.86× | |
| 23 | Madhya Pradesh | ~70K | 0.85× | |
| 24 | Uttar Pradesh | ~200K | 0.84× | |
| 25 | Gujarat | ~100K | 0.84× | |
| 26 | Haryana | ~50K | 0.84× | |
| 27 | Bihar | ~70K | 0.83× | |
| 28 | Rajasthan | ~80K | 0.80× | |
| 29 | Jammu and Kashmir | ~20K | 0.79× |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cycle sport | Sports | 3.93× | ||
| 02 | Mountain bike | Sports | 3.90× | ||
| 03 | Bicycle | Cars & Mobility | 2.59× | ||
| 04 | Omegle | Internet & Social Media | 2.41× | ||
| 05 | Dhaka | Travel & Leisure | 2.33× | ||
| 06 | Wheel | Cars & Mobility | 2.22× | ||
| 07 | Sprint (running) | Sports | 2.06× | ||
| 08 | Cars (film) | Movies & TV | 1.95× | ||
| 09 | Rabindranath Tagore | Literature | 1.92× | ||
| 10 | Assam | Travel & Leisure | 1.81× | ||
| 11 | Outdoor recreation | Sports | 1.74× | ||
| 12 | West Bengal | Travel & Leisure | 1.74× | ||
| 13 | Motorcycling | Cars & Mobility | 1.74× | ||
| 14 | Screenwriting | Literature | 1.74× | ||
| 15 | Motorcycle racing | Cars & Mobility | 1.73× | ||
| 16 | Fishing reel | Sports | 1.68× | ||
| 17 | Martial arts | Sports | 1.68× | ||
| 18 | Kolkata | Travel & Leisure | 1.58× | ||
| 19 | Motorcycles | Cars & Mobility | 1.55× | ||
| 20 | Film studio | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.36× | |
| Sports Activity | POWER | 1.32× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Career Orientation | POWER | 0.93× |
Cycling has an estimated audience of 4,204,357 people in India, concentrated in Maharashtra and Uttar Pradesh.
14.8% of Cycling fans are female, 85.2% are male, with an average age of 31.1 years.
Cycling fans show strongest brand affinity for Outdoor recreation (1.74×), Cars (film) (1.95×), and Bicycle (2.59×) over the country average.
Cycling fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cycling itself, the audience over-indexes on Cars (film) (1.95×), Bicycle (2.59×), Kolkata (1.58×), and West Bengal (1.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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