A data profile of the people who buy, follow and care about Satire in India — modelled from more than twelve digital signal sources. Satire has an estimated audience of 3,940,728 people in India.
The average Satire fan in India is 29.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Toaster pastry, Nerve (2016 film), Kurt Russell, with strongest over-indexing on Toaster pastry (1750× the country average).
Demographically, the Satire audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Satire fan in India is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Toaster pastry.
The key figures that characterise the Satire profile in India.
20.5% are female, 79.5% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 29.6 |
| Estimated audience size | 3,940,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Satire audience comes from India.
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 6.6% |
| Italy | 4.7% |
Where the Satire audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~5K | 1.84× | |
| 02 | Manipur | ~7K | 1.40× | |
| 03 | Meghalaya | ~6K | 1.38× | |
| 04 | Arunachal Pradesh | ~3K | 1.36× | |
| 05 | Jammu and Kashmir | ~20K | 1.19× | |
| 06 | Mizoram | ~3K | 1.18× | |
| 07 | Uttarakhand | ~20K | 1.14× | |
| 08 | Sikkim | ~2K | 1.08× | |
| 09 | Tripura | ~5K | 1.00× | |
| 10 | Haryana | ~50K | 0.99× | |
| 11 | Assam | ~40K | 0.99× | |
| 12 | Jharkhand | ~30K | 0.99× | |
| 13 | Punjab (region) | ~50K | 0.98× | |
| 14 | Himachal Pradesh | ~10K | 0.94× | |
| 15 | Goa | ~4K | 0.93× | |
| 16 | Maharashtra | ~200K | 0.91× | |
| 17 | Tamil Nadu | ~80K | 0.89× | |
| 18 | Karnataka | ~80K | 0.86× | |
| 19 | Uttar Pradesh | ~200K | 0.84× | |
| 20 | Chhattisgarh | ~20K | 0.84× | |
| 21 | West Bengal | ~100K | 0.78× | |
| 22 | Madhya Pradesh | ~60K | 0.78× | |
| 23 | Kerala | ~40K | 0.74× | |
| 24 | Rajasthan | ~60K | 0.71× | |
| 25 | Bihar | ~50K | 0.67× | |
| 26 | Odisha | ~30K | 0.67× | |
| 27 | Gujarat | ~70K | 0.60× | |
| 28 | Telangana | ~30K | 0.59× | |
| 29 | Andhra Pradesh | ~20K | 0.48× |
The strongest cross-interests of the Satire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toaster pastry | Food & Beverages | 1750.00× | ||
| 02 | Plaza Singapura | Travel & Leisure | 58.16× | ||
| 03 | Robert Zemeckis | Movies & TV | 53.93× | ||
| 04 | Nerve (2016 film) | Movies & TV | 52.67× | ||
| 05 | Suntec City | Travel & Leisure | 43.74× | ||
| 06 | Kurt Russell | Movies & TV | 35.52× | ||
| 07 | Cracked (magazine) | Internet & Social Media | 30.26× | ||
| 08 | Mechanic: Resurrection | Movies & TV | 28.83× | ||
| 09 | Riyad Mahrez | Sports | 28.22× | ||
| 10 | Jim Parsons | Movies & TV | 22.80× | ||
| 11 | UEFA European Championship | Sports | 20.20× | ||
| 12 | african fashion | Fashion & Accessoires | 19.42× | ||
| 13 | Ek Tha Tiger | Movies & TV | 17.95× | ||
| 14 | Patiala | Travel & Leisure | 11.52× | ||
| 15 | Certified Pre-Owned | Cars & Mobility | 9.63× | ||
| 16 | Waste | Home & Garden | 9.20× | ||
| 17 | Wanted (2008 film) | Movies & TV | 7.63× | ||
| 18 | Georgie & Mandy's First Marriage | Movies & TV | 6.40× | ||
| 19 | States and union territories of India | Travel & Leisure | 1.94× | ||
| 20 | Instant messaging | Internet & Social Media | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Need for Security | CONSERVATISM | 1.42× | |
| Urban Lifestyle | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Design Affinity | PREMIUM | 1.03× | |
| Creativity | OPEN | 1.05× |
Satire has an estimated audience of 3,940,728 people in India, concentrated in Maharashtra and Uttar Pradesh.
20.5% of Satire fans are female, 79.5% are male, with an average age of 29.6 years.
Satire fans show strongest brand affinity for Toaster pastry (1750×), Nerve (2016 film) (52.67×), and Kurt Russell (35.52×) over the country average.
Satire fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Satire itself, the audience over-indexes on Nerve (2016 film) (52.67×), Kurt Russell (35.52×), Robert Zemeckis (53.93×), and Cracked (magazine) (30.26×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Satire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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