A data profile of the people who buy, follow and care about Peugeot in Portugal — modelled from more than twelve digital signal sources. Peugeot has an estimated audience of 1,490,601 people in Portugal.
The average Peugeot fan in Portugal is 44.7 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bus, SUVs, Renault, with strongest over-indexing on Bus (2.1× the country average).
Demographically, the Peugeot audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Peugeot fan in Portugal is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Bus.
The key figures that characterise the Peugeot profile in Portugal.
36.0% are female, 64.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 44.7 |
| Estimated audience size | 1,490,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
Where the Peugeot audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~200K | 1.46× | |
| 02 | Porto District | ~400K | 1.36× | |
| 03 | Santarém District | ~100K | 1.36× | |
| 04 | Lisbon District | ~600K | 1.35× | |
| 05 | Aveiro District | ~100K | 1.27× | |
| 06 | Leiria District | ~90K | 1.12× | |
| 07 | Faro District | ~100K | 1.10× | |
| 08 | Coimbra District | ~80K | 1.09× | |
| 09 | Viseu District | ~60K | 1.08× | |
| 10 | Castelo Branco District | ~30K | 0.94× | |
| 11 | Azores | ~40K | 0.88× | |
| 12 | Évora District | ~20K | 0.88× | |
| 13 | Guarda District | ~20K | 0.86× | |
| 14 | Viana do Castelo District | ~30K | 0.84× | |
| 15 | Portalegre District | ~10K | 0.83× | |
| 16 | Madeira | ~30K | 0.80× | |
| 17 | Vila Real District | ~20K | 0.80× | |
| 18 | Beja District | ~20K | 0.78× | |
| 19 | Bragança District | ~10K | 0.76× |
The strongest cross-interests of the Peugeot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citroën | Cars & Mobility | 2.22× | ||
| 02 | Renault | Cars & Mobility | 2.14× | ||
| 03 | Bus | Cars & Mobility | 2.10× | ||
| 04 | Hyundai | Cars & Mobility | 1.99× | ||
| 05 | Munich | Travel & Leisure | 1.98× | ||
| 06 | Used Cars | Cars & Mobility | 1.97× | ||
| 07 | Škoda Auto | Cars & Mobility | 1.88× | ||
| 08 | Volkswagen | Cars & Mobility | 1.82× | ||
| 09 | Toyota | Cars & Mobility | 1.82× | ||
| 10 | Hybrids | Cars & Mobility | 1.81× | ||
| 11 | Electric car | Cars & Mobility | 1.79× | ||
| 12 | Road | Travel & Leisure | 1.77× | ||
| 13 | Automotive design | Business & Career | 1.77× | ||
| 14 | Global Positioning System | Technology & Electronics | 1.73× | ||
| 15 | Tire | Cars & Mobility | 1.71× | ||
| 16 | SUVs | Cars & Mobility | 1.69× | ||
| 17 | Used car | Cars & Mobility | 1.69× | ||
| 18 | Solar energy | Home & Garden | 1.66× | ||
| 19 | Credit (finance) | Business & Career | 1.52× | ||
| 20 | BMW | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.45× | |
| Family Orientation | CONSERVATISM | 1.09× | |
| Patriotism | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.58× | |
| Individualism | JOY | 0.67× | |
| Mindfulness | BALANCE | 0.69× |
Peugeot's target market in Portugal covers an estimated 1,490,601 people, concentrated in Lisbon District and Porto District.
36.0% of the Peugeot audience are female, 64.0% are male, with an average age of 44.7 years.
Peugeot fans show strongest brand affinity for Bus (2.1×), SUVs (1.69×), and Renault (2.14×) over the country average.
Peugeot fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Peugeot itself, the audience over-indexes on SUVs (1.69×), Renault (2.14×), Electric car (1.79×), and Citroën (2.22×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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