A data profile of the people who buy, follow and care about Toyota in Denmark — modelled from more than twelve digital signal sources. Toyota has an estimated audience of 676,821 people in Denmark.
Toyota has an estimated audience of 676,821 people in Denmark. 27.2% are female, 72.8% are male, average age 43.9. Top brand affinities: Biltema, Bauhaus, Škoda Auto, Used car, Plug-in hybrid.
Top brand affinities include Biltema, Bauhaus, Škoda Auto, with strongest over-indexing on Biltema (1.96× the country average).
Demographically, the Toyota audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Toyota fan in Denmark is more male, around 43.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Toyota profile in Denmark.
27.2% are female, 72.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 43.9 |
| Estimated audience size | 676,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Toyota audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 5.1% |
| Italy | 4.7% |
The strongest cross-interests of the Toyota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in hybrid | Cars & Mobility | 3.46× | ||
| 02 | Skive, Denmark | POI | 3.39× | ||
| 03 | Hyundai | Cars & Mobility | 3.38× | ||
| 04 | Car dealership | Cars & Mobility | 3.37× | ||
| 05 | Used car | Cars & Mobility | 3.32× | ||
| 06 | Citroën | Cars & Mobility | 3.31× | ||
| 07 | Peugeot | Cars & Mobility | 2.98× | ||
| 08 | Renault | Cars & Mobility | 2.96× | ||
| 09 | Škoda Auto | Cars & Mobility | 2.95× | ||
| 10 | Tesla Supercharger | Cars & Mobility | 2.85× | ||
| 11 | Hybrids | Cars & Mobility | 2.75× | ||
| 12 | SUVs | Cars & Mobility | 2.53× | ||
| 13 | Volkswagen | Cars & Mobility | 2.29× | ||
| 14 | Biltema | Business & Career | 1.96× | ||
| 15 | Price | Shopping | 1.96× | ||
| 16 | Electricity | Home & Garden | 1.83× | ||
| 17 | Sweden | Travel & Leisure | 1.71× | ||
| 18 | Bauhaus | Shopping | 1.67× | ||
| 19 | TV | Movies & TV | 1.54× | ||
| 20 | Circle K | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.92× | |
| Social Media Usage | JOY | 1.24× | |
| Early Adopter Mentality | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Travelling | THRILL | 0.69× | |
| Convenience Orientation | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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