A data profile of the people who buy, follow and care about Formula One in Denmark — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 762,260 people in Denmark.
Formula One has an estimated audience of 762,260 people in Denmark. 25.1% are female, 74.9% are male, average age 41.6. Top brand affinities: Biltema, Ice Hockey World Championships, Škoda Auto, SUVs, Motor vehicle.
Top brand affinities include Biltema, Ice Hockey World Championships, Škoda Auto, with strongest over-indexing on Biltema (1.51× the country average).
Demographically, the Formula One audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Formula One fan in Denmark is more male, around 41.6 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Formula One profile in Denmark.
25.1% are female, 74.9% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 41.6 |
| Estimated audience size | 762,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Formula One audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 13.6% |
| Brazil | 11.1% |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle racing | Cars & Mobility | 2.53× | ||
| 02 | Porsche | Cars & Mobility | 2.24× | ||
| 03 | Motorboat | Cars & Mobility | 2.15× | ||
| 04 | Hybrids | Cars & Mobility | 2.06× | ||
| 05 | Used car | Cars & Mobility | 2.05× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.03× | ||
| 07 | Tesla Supercharger | Cars & Mobility | 2.01× | ||
| 08 | Audi | Cars & Mobility | 1.92× | ||
| 09 | Škoda Auto | Cars & Mobility | 1.84× | ||
| 10 | SUVs | Cars & Mobility | 1.84× | ||
| 11 | BMW | Cars & Mobility | 1.81× | ||
| 12 | Motor vehicle | Cars & Mobility | 1.79× | ||
| 13 | Road | Travel & Leisure | 1.78× | ||
| 14 | Volkswagen | Cars & Mobility | 1.76× | ||
| 15 | Wheel | Cars & Mobility | 1.75× | ||
| 16 | Electric car | Cars & Mobility | 1.70× | ||
| 17 | Ice Hockey World Championships | Sports | 1.65× | ||
| 18 | Boats | Cars & Mobility | 1.55× | ||
| 19 | Biltema | Business & Career | 1.51× | ||
| 20 | UEFA Champions League | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.57× | |
| Urban Lifestyle | OPEN | 1.50× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Convenience Orientation | PREMIUM | 0.60× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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