A data profile of the people who buy, follow and care about Used car in Sweden — modelled from more than twelve digital signal sources. Used car has an estimated audience of 1,175,667 people in Sweden.
Used car has an estimated audience of 1,175,667 people in Sweden. 31.0% are female, 69.0% are male, average age 44.3. Top brand affinities: Biltema, Sweden, Blocket, Scandinavia, Hybrids.
Top brand affinities include Biltema, Sweden, Blocket, with strongest over-indexing on Biltema (1.67× the country average).
Demographically, the Used car audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Used car fan in Sweden is more male, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Used car profile in Sweden.
31.0% are female, 69.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 44.3 |
| Estimated audience size | 1,175,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Used car audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo XC60 | Cars & Mobility | 4.95× | ||
| 02 | Auto mechanic | Cars & Mobility | 3.77× | ||
| 03 | Car dealership | Cars & Mobility | 3.68× | ||
| 04 | Vehicle insurance | Cars & Mobility | 3.33× | ||
| 05 | Efficient energy use | Technology & Electronics | 3.13× | ||
| 06 | Motorhome | Cars & Mobility | 2.88× | ||
| 07 | Hybrids | Cars & Mobility | 2.60× | ||
| 08 | Solar power | Home & Garden | 2.59× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 2.52× | ||
| 10 | RVs | Cars & Mobility | 2.39× | ||
| 11 | Volvo | Cars & Mobility | 2.08× | ||
| 12 | SUVs | Cars & Mobility | 2.00× | ||
| 13 | Freight transport | Cars & Mobility | 1.98× | ||
| 14 | Solar energy | Home & Garden | 1.94× | ||
| 15 | Sweden | Travel & Leisure | 1.82× | ||
| 16 | Boats | Cars & Mobility | 1.70× | ||
| 17 | Blocket | Shopping | 1.69× | ||
| 18 | Scandinavia | Travel & Leisure | 1.69× | ||
| 19 | Biltema | Business & Career | 1.67× | ||
| 20 | Automobiles | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.64× | |
| Design Affinity | PREMIUM | 1.23× | |
| Social Media Usage | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Travelling | THRILL | 0.42× | |
| Healthy Lifestyle | BALANCE | 0.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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