A data profile of the people who buy, follow and care about Boats in Sweden — modelled from more than twelve digital signal sources. Boats has an estimated audience of 2,403,755 people in Sweden.
Boats has an estimated audience of 2,403,755 people in Sweden. 40.8% are female, 59.2% are male, average age 46.7. Top brand affinities: Hemnet, Sveriges Television, Ice Hockey World Championships, Gina Tricot, Real property.
Top brand affinities include Hemnet, Sveriges Television, Ice Hockey World Championships, with strongest over-indexing on Hemnet (1.62× the country average).
Demographically, the Boats audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Need for Security.
The typical Boats fan in Sweden is more male, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Boats profile in Sweden.
40.8% are female, 59.2% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 46.7 |
| Estimated audience size | 2,403,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Boats audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 3.10× | ||
| 02 | Real property | Home & Garden | 2.75× | ||
| 03 | Jotex | Shopping | 2.70× | ||
| 04 | Fertilizer | Home & Garden | 2.33× | ||
| 05 | Lawn mower | Home & Garden | 2.24× | ||
| 06 | Luxury real estate | Business & Career | 1.97× | ||
| 07 | Tesla Motors | Cars & Mobility | 1.90× | ||
| 08 | Solar energy | Home & Garden | 1.75× | ||
| 09 | Volkswagen | Cars & Mobility | 1.75× | ||
| 10 | Electric vehicle | Cars & Mobility | 1.72× | ||
| 11 | Used car | Cars & Mobility | 1.70× | ||
| 12 | Sustainable energy | Home & Garden | 1.63× | ||
| 13 | Hemnet | Home & Garden | 1.62× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.62× | ||
| 15 | Renewable energy | Business & Career | 1.59× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.57× | ||
| 17 | SUVs | Cars & Mobility | 1.56× | ||
| 18 | Winery | Food & Beverages | 1.54× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.53× | ||
| 20 | Ice Hockey World Championships | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.32× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Mindfulness | BALANCE | 0.74× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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