A data profile of the people who buy, follow and care about Boats in Denmark — modelled from more than twelve digital signal sources. Boats has an estimated audience of 1,351,996 people in Denmark.
Boats has an estimated audience of 1,351,996 people in Denmark. 41.0% are female, 59.0% are male, average age 47.1. Top brand affinities: IHF World Men's Handball Championship, Tesla Motors, SUVs, Škoda Auto, Hardware store.
Top brand affinities include IHF World Men's Handball Championship, Tesla Motors, SUVs, with strongest over-indexing on IHF World Men's Handball Championship (1.71× the country average).
Demographically, the Boats audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Boats fan in Denmark is more male, around 47.1 years old, with strong Quality Awareness tendencies and a notable affinity for IHF World Men's Handball Championship.
The key figures that characterise the Boats profile in Denmark.
41.0% are female, 59.0% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 47.1 |
| Estimated audience size | 1,351,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Boats audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Standup paddleboarding | Sports | 2.73× | ||
| 02 | Vehicle leasing | Cars & Mobility | 2.66× | ||
| 03 | Lawn mower | Home & Garden | 2.36× | ||
| 04 | Volvo | Cars & Mobility | 2.29× | ||
| 05 | Luxury real estate | Business & Career | 2.14× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.10× | ||
| 07 | Hatchback | Cars & Mobility | 2.00× | ||
| 08 | Hardware store | Home & Garden | 1.99× | ||
| 09 | Citroën | Cars & Mobility | 1.86× | ||
| 10 | Porsche | Cars & Mobility | 1.84× | ||
| 11 | Used car | Cars & Mobility | 1.76× | ||
| 12 | Twitch | Games | 1.75× | ||
| 13 | Renault | Cars & Mobility | 1.72× | ||
| 14 | IHF World Men's Handball Championship | Sports | 1.71× | ||
| 15 | SUVs | Cars & Mobility | 1.70× | ||
| 16 | Hyundai | Cars & Mobility | 1.70× | ||
| 17 | Peugeot | Cars & Mobility | 1.70× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.56× | ||
| 19 | Formula One | Sports | 1.55× | ||
| 20 | BMW | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.38× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Creativity | OPEN | 0.77× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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