A data profile of the people who buy, follow and care about Boats in Ireland — modelled from more than twelve digital signal sources. Boats has an estimated audience of 964,256 people in Ireland.
Boats has an estimated audience of 964,256 people in Ireland. 52.3% are female, 47.7% are male, average age 43.2. Top brand affinities: Public transport, Rail transport, Employment agency, Trivago, Electric guitar.
Top brand affinities include Public transport, Rail transport, Employment agency, with strongest over-indexing on Public transport (1.63× the country average).
Demographically, the Boats audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Boats fan in Ireland is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Public transport.
The key figures that characterise the Boats profile in Ireland.
52.3% are female, 47.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.2 |
| Estimated audience size | 964,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Boats audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 2.09× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.02× | ||
| 03 | Employment agency | Business & Career | 1.93× | ||
| 04 | Keanu Reeves | Movies & TV | 1.86× | ||
| 05 | NBA playoffs | Sports | 1.77× | ||
| 06 | Electric motorcycles and scooters | Cars & Mobility | 1.76× | ||
| 07 | Mineral water | Food & Beverages | 1.65× | ||
| 08 | Hostel | Travel & Leisure | 1.65× | ||
| 09 | Rail transport | Travel & Leisure | 1.64× | ||
| 10 | Standup paddleboarding | Sports | 1.64× | ||
| 11 | Public transport | Cars & Mobility | 1.63× | ||
| 12 | Twitch | Games | 1.59× | ||
| 13 | Mountains | Travel & Leisure | 1.58× | ||
| 14 | World Rally Championship (video game series) | Games | 1.56× | ||
| 15 | Trivago | Travel & Leisure | 1.54× | ||
| 16 | Electric guitar | Music & Radio | 1.54× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.54× | ||
| 18 | Air pollution | Health | 1.53× | ||
| 19 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 20 | EasyJet | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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