A data profile of the people who buy, follow and care about Boats in Portugal — modelled from more than twelve digital signal sources. Boats has an estimated audience of 2,752,170 people in Portugal.
The average Boats fan in Portugal is 46.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, Real property, Romance novels, with strongest over-indexing on FlixBus (1.66× the country average).
Demographically, the Boats audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Boats fan in Portugal is balanced, around 46.6 years old, with strong Community Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Boats profile in Portugal.
45.3% are female, 54.7% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 46.6 |
| Estimated audience size | 2,752,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Boats audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
Where the Boats audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.16× | |
| 02 | Beja District | ~50K | 1.10× | |
| 03 | Vila Real District | ~50K | 1.07× | |
| 04 | Évora District | ~50K | 1.07× | |
| 05 | Castelo Branco District | ~60K | 1.05× | |
| 06 | Azores | ~80K | 1.02× | |
| 07 | Viana do Castelo District | ~70K | 1.02× | |
| 08 | Viseu District | ~100K | 1.00× | |
| 09 | Madeira | ~80K | 0.99× | |
| 10 | Coimbra District | ~100K | 0.97× | |
| 11 | Leiria District | ~100K | 0.96× | |
| 12 | Aveiro District | ~200K | 0.94× | |
| 13 | Setúbal District | ~300K | 0.93× | |
| 14 | Braga District | ~200K | 0.93× | |
| 15 | Faro District | ~200K | 0.93× | |
| 16 | Porto District | ~500K | 0.89× | |
| 17 | Santarém District | ~100K | 0.89× | |
| 18 | Lisbon District | ~700K | 0.81× |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal water craft | Cars & Mobility | 2.59× | ||
| 02 | Mineral water | Food & Beverages | 1.91× | ||
| 03 | FlixBus | Cars & Mobility | 1.66× | ||
| 04 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 05 | Norauto | Cars & Mobility | 1.55× | ||
| 06 | Donation | Business & Career | 1.55× | ||
| 07 | Romance novels | Literature | 1.54× | ||
| 08 | Massively multiplayer online games | Games | 1.53× | ||
| 09 | Conference and resort hotels | Travel & Leisure | 1.53× | ||
| 10 | First-person shooter games | Games | 1.52× | ||
| 11 | Venture capital | Business & Career | 1.52× | ||
| 12 | DAX | Business & Career | 1.52× | ||
| 13 | Real property | Home & Garden | 1.51× | ||
| 14 | Fast food restaurants | Food & Beverages | 1.51× | ||
| 15 | S.C. Braga | Sports | 1.51× | ||
| 16 | French cuisine | Food & Beverages | 1.51× | ||
| 17 | Rio Ave F.C. | Sports | 1.51× | ||
| 18 | Rayo Vallecano | Travel & Leisure | 1.51× | ||
| 19 | Electric motorcycles and scooters | Cars & Mobility | 1.51× | ||
| 20 | Solar panel | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Indulgence | JOY | 1.20× | |
| DIY Mentality | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Spirituality | BALANCE | 0.81× | |
| Creativity | OPEN | 0.82× |
Boats has an estimated audience of 2,752,170 people in Portugal, concentrated in Lisbon District and Porto District.
45.3% of Boats fans are female, 54.7% are male, with an average age of 46.6 years.
Boats fans show strongest brand affinity for FlixBus (1.66×), Real property (1.51×), and Romance novels (1.54×) over the country average.
Boats fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Boats itself, the audience over-indexes on Real property (1.51×), Romance novels (1.54×), First-person shooter games (1.52×), and Fast food restaurants (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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