A data profile of the people who buy, follow and care about Boats in Netherlands — modelled from more than twelve digital signal sources. Boats has an estimated audience of 2,665,199 people in Netherlands.
The average Boats fan in Netherlands is 45.9 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Rabobank, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.74× the country average).
Demographically, the Boats audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Boats fan in Netherlands is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Boats profile in Netherlands.
41.6% are female, 58.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 45.9 |
| Estimated audience size | 2,665,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Boats audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
Where the Boats audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~100K | 1.37× | |
| 02 | North Holland | ~700K | 1.36× | |
| 03 | Zuid-Holland | ~700K | 1.16× | |
| 04 | Flevoland | ~80K | 1.03× | |
| 05 | North Brabant | ~400K | 0.96× | |
| 06 | Overijssel | ~200K | 0.96× | |
| 07 | Zeeland | ~50K | 0.96× | |
| 08 | Gelderland | ~300K | 0.95× | |
| 09 | Utrecht | ~200K | 0.87× | |
| 10 | Drenthe | ~70K | 0.84× | |
| 11 | Groningen | ~80K | 0.83× | |
| 12 | Limburg | ~100K | 0.74× |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.91× | ||
| 02 | RV park | Cars & Mobility | 2.37× | ||
| 03 | Electric guitar | Music & Radio | 2.24× | ||
| 04 | Sunweb | Travel & Leisure | 2.19× | ||
| 05 | Luxury real estate | Business & Career | 2.14× | ||
| 06 | Cruises | Travel & Leisure | 1.94× | ||
| 07 | Internet & Social Media | 1.79× | |||
| 08 | TUI | Travel & Leisure | 1.76× | ||
| 09 | Jumbo (supermarket) | Shopping | 1.74× | ||
| 10 | Rabobank | Business & Career | 1.73× | ||
| 11 | Charity and causes | Business & Career | 1.72× | ||
| 12 | Hair products | Beauty & Wellness | 1.68× | ||
| 13 | Voetbal International | Sports | 1.64× | ||
| 14 | Wikipedia | Internet & Social Media | 1.64× | ||
| 15 | Hornbach | Shopping | 1.62× | ||
| 16 | Ryanair | Travel & Leisure | 1.61× | ||
| 17 | Solar energy | Home & Garden | 1.59× | ||
| 18 | Voetbalprimeur | Sports | 1.58× | ||
| 19 | Black Friday (shopping) | Shopping | 1.56× | ||
| 20 | voetbalzone | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Risk Appetite | THRILL | 1.41× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.92× |
Boats has an estimated audience of 2,665,199 people in Netherlands, concentrated in Zuid-Holland and North Holland.
41.6% of Boats fans are female, 58.4% are male, with an average age of 45.9 years.
Boats fans show strongest brand affinity for Jumbo (supermarket) (1.74×), Rabobank (1.73×), and WhatsApp (1.79×) over the country average.
Boats fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boats itself, the audience over-indexes on Rabobank (1.73×), WhatsApp (1.79×), Voetbalprimeur (1.58×), and Hornbach (1.62×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.