A data profile of the people who buy, follow and care about Boats in Belgium — modelled from more than twelve digital signal sources. Boats has an estimated audience of 1,562,351 people in Belgium.
Boats has an estimated audience of 1,562,351 people in Belgium. 42.7% are female, 57.3% are male, average age 44.5. Top brand affinities: Innovation, Cruises, Scooters, Minivans, Solar energy.
Top brand affinities include Innovation, Cruises, Scooters, with strongest over-indexing on Innovation (1.63× the country average).
Demographically, the Boats audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Boats fan in Belgium is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Innovation.
The key figures that characterise the Boats profile in Belgium.
42.7% are female, 57.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 44.5 |
| Estimated audience size | 1,562,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Boats audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sailing | Sports | 2.61× | ||
| 02 | Minivans | Cars & Mobility | 2.60× | ||
| 03 | Tram | Cars & Mobility | 2.13× | ||
| 04 | Car dealership | Cars & Mobility | 2.11× | ||
| 05 | City car | Cars & Mobility | 1.95× | ||
| 06 | Family car | Cars & Mobility | 1.93× | ||
| 07 | Baggage | Fashion & Accessoires | 1.89× | ||
| 08 | Scooters | Cars & Mobility | 1.80× | ||
| 09 | Cruises | Travel & Leisure | 1.78× | ||
| 10 | Bass guitar | Music & Radio | 1.76× | ||
| 11 | Mechanical engineering | Business & Career | 1.69× | ||
| 12 | Motorsport | Cars & Mobility | 1.64× | ||
| 13 | Innovation | Business & Career | 1.63× | ||
| 14 | Used car | Cars & Mobility | 1.60× | ||
| 15 | Custom motorcycle | Cars & Mobility | 1.58× | ||
| 16 | Ski resort | Travel & Leisure | 1.56× | ||
| 17 | Luxury real estate | Business & Career | 1.54× | ||
| 18 | Solar energy | Home & Garden | 1.52× | ||
| 19 | Tesla Motors | Cars & Mobility | 1.52× | ||
| 20 | Alpine skiing | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Travelling | THRILL | 1.30× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.