A data profile of the people who buy, follow and care about Boats in Finland — modelled from more than twelve digital signal sources. Boats has an estimated audience of 943,186 people in Finland.
Boats has an estimated audience of 943,186 people in Finland. 37.3% are female, 62.7% are male, average age 45.5. Top brand affinities: Finnair, Twitch, Valtteri Bottas, Škoda Auto, Tesla Motors.
Top brand affinities include Finnair, Twitch, Valtteri Bottas, with strongest over-indexing on Finnair (1.58× the country average).
Demographically, the Boats audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical Boats fan in Finland is more male, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Boats profile in Finland.
37.3% are female, 62.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 45.5 |
| Estimated audience size | 943,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Boats audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 2.38× | ||
| 02 | Lawn mower | Home & Garden | 2.30× | ||
| 03 | Hatchback | Cars & Mobility | 2.25× | ||
| 04 | Tesla Motors | Cars & Mobility | 2.17× | ||
| 05 | Scooters | Cars & Mobility | 2.03× | ||
| 06 | Forestry | Home & Garden | 1.99× | ||
| 07 | Vattenfall | Home & Garden | 1.96× | ||
| 08 | Luxury real estate | Business & Career | 1.91× | ||
| 09 | City car | Cars & Mobility | 1.90× | ||
| 10 | Škoda Auto | Cars & Mobility | 1.88× | ||
| 11 | Volvo | Cars & Mobility | 1.82× | ||
| 12 | Solar energy | Home & Garden | 1.79× | ||
| 13 | Swimming pool | Sports | 1.77× | ||
| 14 | Renewable energy | Business & Career | 1.72× | ||
| 15 | Volkswagen | Cars & Mobility | 1.66× | ||
| 16 | SUVs | Cars & Mobility | 1.61× | ||
| 17 | Finnair | Travel & Leisure | 1.58× | ||
| 18 | Valtteri Bottas | Sports | 1.57× | ||
| 19 | Cruises | Travel & Leisure | 1.54× | ||
| 20 | Electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.46× | |
| Luxury Orientation | PREMIUM | 1.32× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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