A data profile of the people who buy, follow and care about Boats in Argentina — modelled from more than twelve digital signal sources. Boats has an estimated audience of 1,733,238 people in Argentina.
Boats has an estimated audience of 1,733,238 people in Argentina. 51.0% are female, 49.0% are male, average age 41.3. Top brand affinities: Car rentals, Used car, Trivago, Business class, Rail transport.
Top brand affinities include Car rentals, Used car, Trivago, with strongest over-indexing on Car rentals (1.67× the country average).
Demographically, the Boats audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Boats fan in Argentina is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Car rentals.
The key figures that characterise the Boats profile in Argentina.
51.0% are female, 49.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 41.3 |
| Estimated audience size | 1,733,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Boats audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Omio | Travel & Leisure | 2.38× | ||
| 02 | Ski resort | Travel & Leisure | 2.27× | ||
| 03 | Travel insurance | Travel & Leisure | 2.27× | ||
| 04 | Air France | Travel & Leisure | 2.12× | ||
| 05 | Business class | Travel & Leisure | 2.11× | ||
| 06 | Skyscanner | Travel & Leisure | 1.93× | ||
| 07 | Used car | Cars & Mobility | 1.87× | ||
| 08 | Patagonia | Fashion & Accessoires | 1.85× | ||
| 09 | American Airlines | Travel & Leisure | 1.81× | ||
| 10 | Trivago | Travel & Leisure | 1.70× | ||
| 11 | Rail transport | Travel & Leisure | 1.70× | ||
| 12 | Sandra Bullock | Movies & TV | 1.68× | ||
| 13 | Car rentals | Cars & Mobility | 1.67× | ||
| 14 | Retail banking | Business & Career | 1.67× | ||
| 15 | Kia Motors | Cars & Mobility | 1.66× | ||
| 16 | Toyota Yaris | Cars & Mobility | 1.60× | ||
| 17 | Hyundai | Cars & Mobility | 1.57× | ||
| 18 | First class travel | Travel & Leisure | 1.54× | ||
| 19 | Toyota Corolla | Cars & Mobility | 1.54× | ||
| 20 | Car dealership | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.82× | |
| Travelling | THRILL | 1.72× | |
| Patriotism | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Extroversion | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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