A data profile of the people who buy, follow and care about Boats in Norway — modelled from more than twelve digital signal sources. Boats has an estimated audience of 1,429,468 people in Norway.
Boats has an estimated audience of 1,429,468 people in Norway. 41.9% are female, 58.1% are male, average age 46.5. Top brand affinities: Biltema, Personal finance, KappAhl, Tesla Motors, Dogs.
Top brand affinities include Biltema, Personal finance, KappAhl, with strongest over-indexing on Biltema (2.62× the country average).
Demographically, the Boats audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Boats fan in Norway is more male, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Boats profile in Norway.
41.9% are female, 58.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 46.5 |
| Estimated audience size | 1,429,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Boats audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.62× | ||
| 02 | Scooters | Cars & Mobility | 2.23× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.12× | ||
| 04 | Used car | Cars & Mobility | 1.90× | ||
| 05 | Tesla Motors | Cars & Mobility | 1.86× | ||
| 06 | Cruises | Travel & Leisure | 1.79× | ||
| 07 | Weaving | Fashion & Accessoires | 1.78× | ||
| 08 | Financial services | Business & Career | 1.77× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.75× | ||
| 10 | Electronics | Technology & Electronics | 1.69× | ||
| 11 | Hobby | Home & Garden | 1.64× | ||
| 12 | Meat | Food & Beverages | 1.64× | ||
| 13 | Crochet | Home & Garden | 1.62× | ||
| 14 | Dogs | Pets & Animals | 1.59× | ||
| 15 | Flower | Home & Garden | 1.55× | ||
| 16 | Personal finance | Business & Career | 1.54× | ||
| 17 | Happiness | Health | 1.54× | ||
| 18 | Hair products | Beauty & Wellness | 1.53× | ||
| 19 | Celebrity | Movies & TV | 1.52× | ||
| 20 | SUVs | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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