Rascasse Audience Intelligence

Meat Audience in Norway

A data profile of the people who buy, follow and care about Meat in Norway — modelled from more than twelve digital signal sources. Meat has an estimated audience of 758,392 people in Norway.

Meat has an estimated audience of 758,392 people in Norway. 55.2% are female, 44.8% are male, average age 44.7. Top brand affinities: Biltema, Norsk Tipping, Google, IKEA, YouTube.

Top brand affinities include Biltema, Norsk Tipping, Google, with strongest over-indexing on Biltema (1.71× the country average).

Demographically, the Meat audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Social Media Usage.

The typical Meat fan in Norway is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Biltema.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Meat profile in Norway.

Audience size
758K
in Norway
Gender
55.2%
44.8% male
Age
44.7
average years
Country rank
#434
Topic in Norway
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meat fans

55.2% are female, 44.8% are male, average age 44.7.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Meat audience in Norway
MetricValue
Female55.2%
Male44.8%
Average age44.7
Estimated audience size758,392
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Meat audience in Norway
Age bracketShare%
16-1911%
20-2915%
30-3916%
40-4922%
50+36%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Meat audience comes from Norway.

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meat audience
#·InterestCategoryAffinity×
01FelleskjøpetHome & Garden2.03×
02Online newspaperNews2.01×
03DogsPets & Animals1.88×
04AnimalPets & Animals1.80×
05BiltemaBusiness & Career1.71×
06RecipesFood & Beverages1.71×
07KitchenHome & Garden1.68×
08ApartmentBusiness & Career1.67×
09Norsk TippingGames1.65×
10GoogleInternet & Social Media1.65×
11IKEAHome & Garden1.60×
12FacebookInternet & Social Media1.56×
13CultureLiterature1.56×
14Politics and social issuesPolitics & Society1.55×
15SoftwareTechnology & Electronics1.55×
16YouTubeMovies & TV1.54×
17OsloTravel & Leisure1.52×
18NorwayTravel & Leisure1.51×
19PetsPets & Animals1.51×
20Personal financeBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meat audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL0.79×
Social Media UsageJOY0.77×
PatriotismCONSERVATISM0.48×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meat audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.33×
PatriotismCONSERVATISM0.48×
Social Media UsageJOY0.77×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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