A data profile of the people who buy, follow and care about Online newspaper in Norway — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 1,385,879 people in Norway.
Online newspaper has an estimated audience of 1,385,879 people in Norway. 61.9% are female, 38.1% are male, average age 44.9. Top brand affinities: Forskning.no, Harmonica, Home insurance, Cough, Semi-detached.
Top brand affinities include Forskning.no, Harmonica, Home insurance, with strongest over-indexing on Forskning.no (1.72× the country average).
Demographically, the Online newspaper audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Online newspaper fan in Norway is more female, around 44.9 years old, with strong Social Media Usage tendencies and a notable affinity for Forskning.no.
The key figures that characterise the Online newspaper profile in Norway.
61.9% are female, 38.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.9 |
| Estimated audience size | 1,385,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Online newspaper audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cough | Health | 1.77× | ||
| 02 | Christmas cake | Food & Beverages | 1.74× | ||
| 03 | Forskning.no | Health | 1.72× | ||
| 04 | Crank (film) | Movies & TV | 1.68× | ||
| 05 | Air medical services | Health | 1.66× | ||
| 06 | Home insurance | Business & Career | 1.62× | ||
| 07 | General insurance | Business & Career | 1.62× | ||
| 08 | Meal replacement | Health | 1.62× | ||
| 09 | Government budget | Politics & Society | 1.58× | ||
| 10 | Christmas dinner | Kids & Family | 1.57× | ||
| 11 | Environmental law | Politics & Society | 1.57× | ||
| 12 | Fillet (cut) | Food & Beverages | 1.56× | ||
| 13 | Stock fund | Business & Career | 1.56× | ||
| 14 | Harmonica | Music & Radio | 1.53× | ||
| 15 | Semi-detached | Home & Garden | 1.53× | ||
| 16 | Common cold | Health | 1.53× | ||
| 17 | Private sector | Business & Career | 1.52× | ||
| 18 | Junk food | Food & Beverages | 1.52× | ||
| 19 | Hand washing | Home & Garden | 1.51× | ||
| 20 | Janitor | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Travelling | THRILL | 0.76× | |
| Patriotism | CONSERVATISM | 0.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Travelling | THRILL | 0.76× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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