A data profile of the people who buy, follow and care about Online newspaper in Denmark — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 838,466 people in Denmark.
Online newspaper has an estimated audience of 838,466 people in Denmark. 58.9% are female, 41.1% are male, average age 49.7. Top brand affinities: Current events, Electronic publishing, Breaking news, Digital media, Fast fashion.
Top brand affinities include Current events, Electronic publishing, Breaking news, with strongest over-indexing on Current events (1.7× the country average).
Demographically, the Online newspaper audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Online newspaper fan in Denmark is more female, around 49.7 years old, with strong Travelling tendencies and a notable affinity for Current events.
The key figures that characterise the Online newspaper profile in Denmark.
58.9% are female, 41.1% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 49.7 |
| Estimated audience size | 838,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 12% | |
| 40-49 | 22% | |
| 50+ | 52% |
of the worldwide Online newspaper audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic publishing | News | 2.95× | ||
| 02 | Fast fashion | Fashion & Accessoires | 2.85× | ||
| 03 | Emerging technologies | Technology & Electronics | 2.67× | ||
| 04 | Political science | Business & Career | 2.47× | ||
| 05 | Breaking news | Movies & TV | 2.11× | ||
| 06 | Digital media | Business & Career | 2.07× | ||
| 07 | Television station | Movies & TV | 2.07× | ||
| 08 | Wikipedia | Internet & Social Media | 2.02× | ||
| 09 | Individual | Politics & Society | 2.02× | ||
| 10 | Grok | Technology & Electronics | 1.94× | ||
| 11 | Neuroscience | Business & Career | 1.94× | ||
| 12 | Baggage | Fashion & Accessoires | 1.89× | ||
| 13 | Video on demand | Movies & TV | 1.88× | ||
| 14 | News broadcasting | Business & Career | 1.73× | ||
| 15 | Current events | Arts & Culture | 1.70× | ||
| 16 | Internet & Social Media | 1.65× | |||
| 17 | Zara | Shopping | 1.65× | ||
| 18 | Genetics | Kids & Family | 1.64× | ||
| 19 | Geography | Business & Career | 1.61× | ||
| 20 | Claude | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.36× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Social Media Usage | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 1.03× | |
| Patriotism | CONSERVATISM | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.