A data profile of the people who buy, follow and care about Online newspaper in Austria — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 863,779 people in Austria.
The average Online newspaper fan in Austria is 42.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Wikipedia, Hornbach, Facebook, with strongest over-indexing on Wikipedia (3.45× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Online newspaper fan in Austria is balanced, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Online newspaper profile in Austria.
53.2% are female, 46.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 42.3 |
| Estimated audience size | 863,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Online newspaper audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~60K | 1.11× | |
| 02 | Carinthia (state) | ~50K | 1.02× | |
| 03 | Lower Austria | ~100K | 1.01× | |
| 04 | Vorarlberg | ~30K | 1.01× | |
| 05 | Styria | ~100K | 1.00× | |
| 06 | Upper Austria | ~100K | 0.99× | |
| 07 | Tyrol | ~60K | 0.99× | |
| 08 | Vienna | ~200K | 0.96× | |
| 09 | Burgenland | 0.00× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.45× | ||
| 02 | Crossword | Games | 3.21× | ||
| 03 | Digital electronics | Technology & Electronics | 2.96× | ||
| 04 | Hornbach | Shopping | 2.17× | ||
| 05 | Internet & Social Media | 2.05× | |||
| 06 | Electronic funds transfer | Business & Career | 2.02× | ||
| 07 | Claude | Technology & Electronics | 1.95× | ||
| 08 | Chat GPT | Technology & Electronics | 1.80× | ||
| 09 | Current events | Arts & Culture | 1.66× | ||
| 10 | VOLUME.at | Internet & Social Media | 1.65× | ||
| 11 | Video games | Games | 1.62× | ||
| 12 | Comedy movies | Movies & TV | 1.60× | ||
| 13 | Austria | Travel & Leisure | 1.58× | ||
| 14 | Westbahn | Cars & Mobility | 1.58× | ||
| 15 | Photography | Arts & Culture | 1.54× | ||
| 16 | Bauhaus | Shopping | 1.54× | ||
| 17 | Internet & Social Media | 1.53× | |||
| 18 | Beverages | Food & Beverages | 1.52× | ||
| 19 | Business | Business & Career | 1.51× | ||
| 20 | Erste Bank | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.58× | |
| Sports Activity | POWER | 1.50× | |
| Mindfulness | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Travelling | THRILL | 1.12× |
Online newspaper has an estimated audience of 863,779 people in Austria, concentrated in Vienna and Lower Austria.
53.2% of Online newspaper fans are female, 46.8% are male, with an average age of 42.3 years.
Online newspaper fans show strongest brand affinity for Wikipedia (3.45×), Hornbach (2.17×), and Facebook (1.53×) over the country average.
Online newspaper fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on Hornbach (2.17×), Facebook (1.53×), Austria (1.58×), and Chat GPT (1.8×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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