A data profile of the people who buy, follow and care about VOLUME.at in Austria — modelled from more than twelve digital signal sources. VOLUME.at has an estimated audience of 2,278,055 people in Austria.
The average VOLUME.at fan in Austria is 27.1 years old, more female, and lives primarily in Vorarlberg.
The audience is concentrated in Vorarlberg, Vienna, Styria.
Top brand affinities include Veganism, Foo Fighters, FlixBus, with strongest over-indexing on Veganism (1.52× the country average).
Demographically, the VOLUME.at audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical VOLUME.at fan in Austria is more female, around 27.1 years old, with strong Career Orientation tendencies and a notable affinity for Veganism.
The key figures that characterise the VOLUME.at profile in Austria.
60.9% are female, 39.1% are male, average age 27.1.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 27.1 |
| Estimated audience size | 2,278,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 39% | |
| 30-39 | 14% | |
| 40-49 | 4% | |
| 50+ | 0% |
of the worldwide VOLUME.at audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 80.6% |
| Switzerland | 9.1% |
| Germany | 5.7% |
Where the VOLUME.at audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~200K | 8.28× | |
| 02 | Tyrol | ~40K | 0.26× | |
| 03 | Styria | ~50K | 0.16× | |
| 04 | Vienna | ~50K | 0.11× | |
| 05 | Burgenland | ~6K | 0.11× | |
| 06 | Carinthia (state) | ~9K | 0.08× | |
| 07 | Salzburg | ~10K | 0.07× | |
| 08 | Upper Austria | ~20K | 0.06× | |
| 09 | Lower Austria | ~20K | 0.05× |
The strongest cross-interests of the VOLUME.at audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foo Fighters | Music & Radio | 5.53× | ||
| 02 | Franz Ferdinand (band) | Music & Radio | 5.28× | ||
| 03 | Florence and the Machine | Music & Radio | 4.70× | ||
| 04 | Breaking Bad | Movies & TV | 3.38× | ||
| 05 | Ryan Reynolds | Movies & TV | 2.56× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.52× | ||
| 07 | David Bowie | Music & Radio | 2.40× | ||
| 08 | Organic certification | Food & Beverages | 2.37× | ||
| 09 | Apple TV | Movies & TV | 2.21× | ||
| 10 | Taylor Swift | Music & Radio | 2.00× | ||
| 11 | FlixBus | Cars & Mobility | 1.86× | ||
| 12 | Hard rock | Music & Radio | 1.78× | ||
| 13 | Backpacking (travel) | Travel & Leisure | 1.74× | ||
| 14 | Cappuccino | Food & Beverages | 1.73× | ||
| 15 | Internet meme | Internet & Social Media | 1.68× | ||
| 16 | Online newspaper | News | 1.65× | ||
| 17 | Public transport | Cars & Mobility | 1.54× | ||
| 18 | TV talkshows | Movies & TV | 1.53× | ||
| 19 | Veganism | Food & Beverages | 1.52× | ||
| 20 | Burger King | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.66× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Extroversion | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.68× |
VOLUME.at has an estimated audience of 2,278,055 people in Austria, concentrated in Vorarlberg and Vienna.
60.9% of VOLUME.at fans are female, 39.1% are male, with an average age of 27.1 years.
VOLUME.at fans show strongest brand affinity for Veganism (1.52×), Foo Fighters (5.53×), and FlixBus (1.86×) over the country average.
VOLUME.at fans in Austria are most concentrated in Vorarlberg (reach ~200K), Vienna (reach ~50K), and Styria (reach ~50K). These three regions account for the largest share of the active audience.
Beyond VOLUME.at itself, the audience over-indexes on Foo Fighters (5.53×), FlixBus (1.86×), Burger King (1.52×), and Taylor Swift (2.0×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for VOLUME.at. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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