A data profile of the people who buy, follow and care about Veganism in Austria — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 2,095,886 people in Austria.
The average Veganism fan in Austria is 41.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Family, Pop music, VOLUME.at, with strongest over-indexing on Family (1.66× the country average).
Demographically, the Veganism audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Veganism fan in Austria is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Family.
The key figures that characterise the Veganism profile in Austria.
66.8% are female, 33.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 41.2 |
| Estimated audience size | 2,095,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Veganism audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~700K | 1.77× | |
| 02 | Salzburg | ~200K | 1.46× | |
| 03 | Tyrol | ~200K | 1.18× | |
| 04 | Vorarlberg | ~60K | 0.86× | |
| 05 | Upper Austria | ~200K | 0.85× | |
| 06 | Lower Austria | ~200K | 0.84× | |
| 07 | Carinthia (state) | ~90K | 0.83× | |
| 08 | Burgenland | ~40K | 0.73× | |
| 09 | Styria | ~200K | 0.71× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life extension | Health | 2.54× | ||
| 02 | Thermomix | Home & Garden | 2.39× | ||
| 03 | Jogging | Sports | 2.36× | ||
| 04 | Fressnapf | Shopping | 2.10× | ||
| 05 | Mother's Day | Kids & Family | 2.10× | ||
| 06 | Donation | Business & Career | 2.05× | ||
| 07 | Cottage | Travel & Leisure | 1.94× | ||
| 08 | Living room | Home & Garden | 1.92× | ||
| 09 | Self-awareness | Health | 1.87× | ||
| 10 | Social media marketing | Business & Career | 1.87× | ||
| 11 | Employment website | Business & Career | 1.85× | ||
| 12 | Adult education | Business & Career | 1.85× | ||
| 13 | Breaking news | Movies & TV | 1.81× | ||
| 14 | Horse training | Pets & Animals | 1.81× | ||
| 15 | Pop music | Music & Radio | 1.74× | ||
| 16 | Job hunting | Business & Career | 1.71× | ||
| 17 | JYSK | Home & Garden | 1.70× | ||
| 18 | Family | Kids & Family | 1.66× | ||
| 19 | TK Maxx | Shopping | 1.62× | ||
| 20 | VOLUME.at | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Early Adopter Mentality | POWER | 1.64× | |
| Mindfulness | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Travelling | THRILL | 1.08× | |
| Luxury Orientation | PREMIUM | 1.23× |
Veganism has an estimated audience of 2,095,886 people in Austria, concentrated in Vienna and Lower Austria.
66.8% of Veganism fans are female, 33.2% are male, with an average age of 41.2 years.
Veganism fans show strongest brand affinity for Family (1.66×), Pop music (1.74×), and VOLUME.at (1.52×) over the country average.
Veganism fans in Austria are most concentrated in Vienna (reach ~700K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Pop music (1.74×), VOLUME.at (1.52×), Living room (1.92×), and TK Maxx (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.